2017 Social Media Forecast

New Year means new trends!  As you know, social media is constantly changing and developing.  Something is trending one day and then you forget about it the next.  However, these four social media trends are sure to stick around and continue to grow in 2017.

Live Video Content

Live Video Content is on the rise this year!  Youtube, of course, is the most well known website for sharing and posting videos.  However, now some of these videos can seem unrealistic and fake because of all the editing technology we have.  Now social media is taking it to a new level–an authentic level–Live Video.

There are tons of different streaming sites and platforms, but you may be familiar with Facebook Live and Periscope because they are two of the most popular.  They launched in November and December of 2016.  Periscope’s annual 2016 recap showed that users watched 110 years of live video using the app.  News sources have even cited Facebook Live videos when covering big news stories.  Even Instagram has begun to test the waters with creating their own version of live video streaming.

Messenger Apps

What’s your first thought when you think social media?  Easy.  Social media websites.  Yet the messenger apps Facebook Messenger, WhatsApp, Viber, and WeChat together have more users than leading social media apps such as Facebook, Twitter, Instagram, and LinkedIn.  

Millennials’ preferred way of communication is through SMS messaging and OTT (over-the-top) messaging because it allows for more personalized and one-on-one communication.  Therefore businesses and brands are jumping on the bandwagon in order to better their customer service.  These apps are making it possible for customers to instantly connect and receive assistance rather than being put on hold or playing email tag.

Social Commerce

More and more consumers are utilizing social media outlets to buy products. Sponsored Facebook and Instagram advertisements are getting more and more attention, especially because the links will take you directly to a product you have showed interest in.  Other uprising consumer and branding tools, such as the app liketoknowit, helps companies sell their products, while at the same time, helps common people promote themselves while earning money and presence on social media.  After downloading the app, every time you like a photo on Instagram that also uses the app, you will get a direct email with all of the outfit details with links to the exact product.  So now making purchases via social media is extremely simple, convenient, and entertaining.

Augmented Reality

Augmented reality is a “live direct or indirect of a physical, real-world environment whose elements are supplemented by computer generated sensory input, such as sound, video, graphics, or GPS data.”  So in other words filters and Pokemon Go.  There are tons of apps that allow you to warp your face from beautiful, flower princesses to scary zombies to clearing your face from acne, to making yourself look tan, to catching Pokemon in your house or at work.  Snapchat and Instagram were at the forefront of augmented reality in 2016 and are expected to only grow in 2017.  Facebook has now joined in and started to experiment with lenses and masks in Facebook Live, which enables users to try a variety of different masks and lenses when sharing a live video.