Slice Communications exists to get people to pay attention to our clients. It is who we are as people, what gets us up in the morning, and what keeps us going. Since our founding, we have put our collective innate need for attention to work for our clients. We are proud that we have helped them achieve their business goals and grow strategically.
There are at least three things that make us different than other agencies:
Everything we do for our clients is focused on creating conversations that help our clients achieve their business goals. We are not a branding organization, we do not build websites, and we do not design billboards. We are a communications agency, which means that everything we do has a back-and-forth. Our PR group has conversations with reporters and editors to convince them to tell our clients’ stories. Our social media team uses Facebook, LinkedIn, Twitter, Instagram, Pinterest, and SnapChat to create meaningful interactions, not just broadcast information. Our email marketing experts engage with people in their inboxes.
We have developed our own proprietary model for developing strategic two-way communications:
Targeted Audience + Compelling Content = Measurable Action
Dedicated PR, Social Media, and Email Marketing Teams
Most of our team members at Slice are either PR, social media, or email marketing account managers. Digital communications change so rapidly, it is impossible for one person to keep up with everything. We have made the strategic decision to have our account managers work on just one area so we can deliver the best service to our clients and help them stay ahead of trend.
We have made a decision to invest in continuing education for our team, which has lead to the development of thought leadership in the organization and the community. We demonstrate this as Mashable’s partner for Social Media Day in Philadelphia, which we organize for over 500 attendees. We have also published our own white papers and blog:
Our capabilities include:
Strategy – Our First Cut Session was designed to help us get to know our fast-growing clients quickly and apply our model specifically to achieve their goals. The output is a communications strategy that forms the basis of our work together and is often evolved as we learn and grow.
Content – From the beginning, we held the point-of-view that great communication is based in relevant, insightful and actionable content. We help companies speak so that others listen and take actions to create growth. Bylined articles, blogs, and interactive video content are all in our wheelhouse.
Public Relations – Media outreach is one of the ways we distribute content to help our clients get the ears and eyes of potential customers and influencers. Our approach is to listen first and pitch second. See what we did during the winter Olympics for Godshall’s Quality Meats. Want to know more about how we can help your company with public relations? Read about how we approach press releases, press kits, media outreach, and media training.
Social Media – Social media is the other way we get content directly to customers and influencers. We interact with them, listen to them, and track their interactions to measure success and learn. We can help your business make the most of Facebook, Twitter, LinkedIn, Pinterest, Instagram, or pretty much any other social network. Just Tweet us for more information.
Measurement – We’ve all heard it before: you can’t manage what you can’t measure. While communications efforts have been historically difficult to track and report impact, we have developed some new approaches to prove the value of content, public relations, and social media. See how we use link tagging to help our clients begin to show return on investment to their internal stakeholders.
How can we help?