Using spokespersons and mascots is a great way to create a singular visual representation of your business and brand. However, there are potential pitfalls that can backfire and leave your company looking less than pristine. Let’s look at some of the Pros and Cons of using spokespersons and mascots to help identify your business. Spokesperson […]
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When it comes to content creation for your brand, it is crucial to adopt a social-first approach to tell the most engaging stories and have maximum reach to your audiences. It involves crafting stories that strike a chord with your Best People, using the strengths of each social platform efficiently, and keeping up with emerging […]
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Collaborations are everywhere nowadays. Whether it’s with brands, celebrities, or influencers, you can’t escape a collaboration! Although collaborations are sometimes predictable and not exciting, there are times when a collaboration is completely unexpected and different, requiring a deep dive into the story behind it. The reasons behind any collaboration are to increase brand visibility, reach […]
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Virtual first impressions are the new norm, making your brand’s image more crucial than ever. Whether you’re a seasoned professional or just starting your career journey, cultivating a strong online presence can open doors to exciting opportunities, partnerships, and connections. Cass Bailey, the founder and CEO of Slice Communications, will share proven strategies and tactics […]
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By: Tony Sadowski Experimentation in marketing couldn’t be more important! If you want to get attention, you have to stand out from the crowd. To get a new reaction from your audience, you have to surprise them with an approach designed to elicit a different response. Slice Communications embraces a philosophy of innovation and openness […]
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