How Brand Identity Impacts Your Business

A red bullseye. The golden arches. An emerald green sea goddess encompassed in a circle. The smell of fresh ground coffee and chicken nuggets. A Ronald McDonald playhouse, a one-stop-shop for everything you need, a bustling morning hub for millennials and businessmen alike. How long did it take you to realize I’m talking about Target, […]

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How to Take Instagram-Worthy Photos with Your Phone

Do it for the ‘gram! Don’t have access to a high-quality camera, but still want to have picture perfect posts on Instagram? No big deal. You can still capture amazing photos with your smartphone, and we’re here to tell you how. Whether you’re aiming to improve a business, impress a client, or help your personal […]

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How Data Analytics Will Help Your Company

Today, over 7 billion people in the world use Instagram. By the end of 2022, it is estimated that Facebook will have 176.3 million accounts. But who are your followers following, what are they engaging with, and why are they liking or commenting?   Social media has become the way people are promoting new products. Whether […]

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9 Highlights from Social Media Day 2019

#PhillyLovesBilly  What better way to start a Philly conference than with an artistic shoutout to the City of Brother Love? Thanks to our friends at EMC Outdoor for sponsoring this amazing masterpiece, completed on-site at the Meeting House!  The Human Side of Social Media Auntie Anne’s President Heather Neary didn’t follow a typical road to […]

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Conference Follow Up for WBEs

A few weeks ago, I had the great pleasure of presenting to a group of WBE-certified companies ahead of the 2019 National Conference. The amazing Peggy Gionta from Partners Consulting and I talked about capabilities statements and shared some new ways to think about them. At the heart of my talk was the perspective that […]

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