Navigating Through the Age of the Influencer

Reprinted from the Hotel Business Review with permission from www.HotelExecutive.com The days of traditional advertising have long been over and like it or not, we are currently living through the Age of the Influencer. Since 2010, there has been a drastic rise in the practice of working with individuals and organizations with significant followings on […]

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Essential Email Metrics

For any successful marketing campaign, you need to have an objective in mind. And with each objective, you need a measurable goal so that you can be confident in your team’s execution and performance. For email marketing, here are several metrics that can be used to measure the success of campaigns. List Size In order […]

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Why Do Social Media Holidays Matter?

Social media holidays are the latest trend in social marketing. These quirky holidays come each month and have their own purpose. Some ask audiences to celebrate, educate, raise awareness, or in the case of national margarita day, raise a glass.  As a consumer, participating in social media holidays can be fun and engaging. As a […]

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What You Need to Know About Doing a Radio Interview

We believe that your job as a spokesperson in an interview is not just to answer questions – it is to deliver your most important strategic messages.  There is no media where that is harder than radio. Research by Albert T. Mehrabian from the University of California shows us that how you look communicates a […]

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Does the Perfect Pitch Exist?

Pitching is one of the most important roles of any public relations professional but does the perfect pitch, one that can guarantee you a media placement, exist? The answer is both yes and no.  The answer is no because there is no one uniform pitch that will guarantee you a placement across the board 100% […]

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