What You Need to Know About Doing a Radio Interview

We believe that your job as a spokesperson in an interview is not just to answer questions – it is to deliver your most important strategic messages.  There is no media where that is harder than radio. Research by Albert T. Mehrabian from the University of California shows us that how you look communicates a […]

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Does the Perfect Pitch Exist?

Pitching is one of the most important roles of any public relations professional but does the perfect pitch, one that can guarantee you a media placement, exist? The answer is both yes and no.  The answer is no because there is no one uniform pitch that will guarantee you a placement across the board 100% […]

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4 Tips to Make Your Email Stand Out

Each day, the average person receives 121 emails. That means that your email marketing messages are forced to compete for attention in inboxes cluttered with newsletters, receipts, general correspondence, spam, and more. However, what gets an email the attention it needs so that it gets opened? Here are some tips to optimize your email strategy […]

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Telling Your Story with Video

Which do you remember better: the Disney movie you watched when you were 10 years old or the Spanish class you took in high school? Chances are you can recall the Disney movie more vividly than learning how to conjugate Spanish verbs. Why? Well, research by cognitive psychologist Jerome Bruner shows that stories are 22 […]

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The Buzz around Super Bowl Ads

Team Football or Team Commercial? There are two types of people at Super Bowl Parties—the football fanatics and the commercial-focused. Regardless of what team you were rooting for, there were 103.4 million people glued to their television for Super Bowl LII in 2018. A 30-second commercial slot for the Super Bowl will run you $5 […]

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