Incorporate These 10 Tips to Effectively Boost Your Media Placement

Congratulations! You’ve earned a media placement – this is the single most credible and trustworthy marketing material you have to showcase your brand. But bear in mind: a media placement itself is only as good as the scope of people who eventually see it. On this note, it’s time to make sure everyone who should know […]

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Our Takeaway after Basecamp’s System Outage: Prevention Is Always Better than Cure

As a communications agency, staying ahead of the game is our daily bread. For this, our entire staff gathers around a huge table every Thursday morning for a weekly meeting to discuss the status of all the clients we work for: reviewing goals, adjusting strategies and resolving emerging issues immediately is crucial in ensuring that […]

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Choosing Your Social Media Platform

As an agency, we manage and monitor a multitude of social media profiles on behalf of our clients. But with the wide variety of options when it comes to social media management tools, it’s hard to know where to start. Here is our team’s thought process on whittling down the list to find the best […]

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3 Google Analytics Metrics Every Company Should Use For Social Media

When implementing a social media marketing strategy it is extremely important to be able to track the performance of your efforts. Google Analytics provides insightful metrics to help you keep tabs on how well your social media campaigns and channels are doing. These metrics allow you to make informed decisions on how you want to […]

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The Art of Building PR Relationships

Relationships in PR are vital to the success of any agency, client and project. They’re what separate the good from the great and move the ball forward. Relationships can’t be forced, they have to be natural and take time to cultivate and thrive. Like any good relationship, it’s a two-way street with give and take, […]

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