Deadpool 2 Case Study

At Slice, we always say that “different is better than better.” If we had to guess, we’d say the marketing team behind Deadpool 2 agreed. The movie franchise is best known for its bolder, brasher take on a superhero story, so it’s no surprise that they stepped outside the box when it came to marketing […]

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5 Questions with Kimberly Howard-Thomassen

Kimberly Howard-Thomassen: Senior Vice President of The Thomas Collective As Senior VP, Kimberly Howard-Thomassen develops distinct identities for lifestyle brands using both social media and digital strategies. With her recent work with AZO, Kimberly provides an insider’s look at how developing a “digital persona” that differentiated from the competitors while continuing to educate and engage consumers.  […]

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5 Questions with Chasity Cooper

Chasity Cooper: Community Development Director of HerAgenda.com The Director of Digital Community Development and Programming is responsible for managing Her Agenda’s subscription platform, #theAgenda. Moderating more than 200 members sounds daunting, but through leveraging the community management tool Slack, Chasity has developed an efficient process that further allows Her Agenda’s brand affinity to flourish. What makes Slack […]

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What Starbucks Did Right

There’s a golden rule in crisis communications: “Validate concern and show action.” It’s one of the core principles I was taught as a PR professional, and it is truer today than it has ever been before. Thanks to social media, smartphones, and the overall proliferation of media, it is almost impossible to cover up bad […]

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Mark Zuckerberg Chooses a Noun

At Slice, we’ve recently embraced how the renowned Harvest business professor Michael Porter describes strategy, “Strategy is about making choices, trade-offs.” In his recent testimony before the House Energy and Commerce Committee, Facebook CEO Mark Zuckerberg was asked to do just that: he had to choose a noun to define the expansive company he runs. […]

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