Checklist: What You Need to Work with a PR Firm for the First Time

So you’re considering hiring a PR firm – congratulations! For many companies, this means you’ve hit a growth spurt. Perhaps you’re about to close a funding round or announce a new product or service line. Maybe you’ve increased your revenue or customer base, freeing up resources to take your business to the next level. Either […]

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10 Highlights from Social Media Day Philadelphia

Social Media Day Philadelphia 2018 was definitely our best Social Media Day so far! From the captivating speakers to the amazing takeaways and awesome attendees, it was a must-see event. But for anyone who missed it (or anyone who wants to relive the day), here are some of our highlights: 1. Why Social Media is […]

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What We Learned from Peter Weinberg

Social Media Day 2018 may be over, but we are still buzzing on the inspiring talks of this year’s event. One of our returning presenters, Peter Weinberg of LinkedIn, gave a compelling presentation on B2B Marketing Trends. We appreciated his insights on what is trending, and how exactly we can use these trends to grow […]

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Deadpool 2 Case Study

At Slice, we always say that “different is better than better.” If we had to guess, we’d say the marketing team behind Deadpool 2 agreed. The movie franchise is best known for its bolder, brasher take on a superhero story, so it’s no surprise that they stepped outside the box when it came to marketing […]

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5 Questions with Kimberly Howard-Thomassen

Kimberly Howard-Thomassen: Senior Vice President of The Thomas Collective As Senior VP, Kimberly Howard-Thomassen develops distinct identities for lifestyle brands using both social media and digital strategies. With her recent work with AZO, Kimberly provides an insider’s look at how developing a “digital persona” that differentiated from the competitors while continuing to educate and engage consumers.  […]

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