5 Free Social Media Tools To Add To Your Arsenal

When it comes to social media, there’s a myriad of moving parts. Stay focused, get strategic, and save yourself hours of time by adding these 5 free social media tools to your arsenal. Buffer – There are many scheduling tools out there. Hootsuite, Tweetdeck, Sprout Social all have free and paid options, as Buffer does. […]

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Let’s Play Tag: Measuring Marketing ROI through Link Tagging

For those of us in public relations and social media world, there have been many questions popping up in the past five years that we’re never asked before: Should we be on Facebook? What is content marketing? Do press releases matter anymore? But perhaps the most fret-worthy of all is: What is the marketing ROI? […]

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To Instagram or Not To Instagram

I was sitting with my brother at a family party the other day when he asked me about Instagram. He wanted to know whether it was a good idea for his company – a food service and hospitality facility inside a well-known DC landmark. My brother is trained as an accountant, so social media marketing […]

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Pinterest for Business: Why You Need It Now

With Pinterest now at 70 million users worldwide, it is the third largest social network in the US trailing Facebook and LinkedIn in terms of percentage of adult users. Mostly known for its strong female demographic with an 80-20 split of women to men, it may come as a surprise that doesn’t always mean there […]

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Illuminating an Online Brand – Business Social Networking with LinkedIn

Whether you’re new to the “World’s Largest Professional Network,” or a seasoned veteran, everyone is looking to expand their circles of influence. And the centerpiece of any polished digital brand is a smart, savvy LinkedIn profile. Viewers can easily access vocational history, a list of connections, endorsements and contact information. But what is the right […]

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