Press Releases and What Not to Do With Them


Congratulations, you have a press release!  Now, where is Anderson Cooper’s email address – it has to go out today!   Whoa, wait a second! Put the brakes on. Yes, there might be pressure from a CEO, and yes, the your press announcement might be extremely timely, but the “getting it out to get it out” mentality doesn’t really work … Read More

The Importance of Using #Hashtags to Drive Traffic

By: Sarah Kalvaitis Hashtags expand your reach to beyond just your immediate followers.  By using hashtags, you can start, tap into, and engage with new conversations on social media. The more retweets, comments, likes, shares, etc. your social media posts receive, the more visibility your brand will get. Hashtags allow social media sites and users to categorize content, in addition to … Read More

A Perfect Marriage: How to Make PR and Social Media Work Together

At their core, PR and social media share the same goal: Creating communication between an organization and the people it hopes to influence. So, it goes without saying that the two should be working together, not in silos. Whether you’re responsible for both, or your agency has dedicated departments, it pays to understand how the two can work together:   … Read More

How B2B Buyers are Changing and What You Should Do About It

At the beginning of each year, before you set the new strategy or approve the new budget, there is one exercise that is worth gathering all the internal stakeholders for. There are many companies who have never done this work before and they suffer because of it. The best marketers do it at least once a year and prior to … Read More

Utilizing Live Streaming to Benefit Your Business

By: Sarah Kalvaitis You’ve seen it on your Facebook and Instagram news feed. You might have even engaged with a few too, but have you created your own live stream video yet? Facebook Live and Instagram Live are social media features that give users live streaming capabilities. All you have to do is tap the live stream icon and you can … Read More

Slice Communications Launches Pet Influencer Division Press Release

FOR IMMEDIATE RELEASE   Contact: Cassandra Bailey 202-309-2263 Slice Communications Launches Pet Influencer Division    Public relations and social media agency now offers services to help animals grow their online presence Philadelphia, PA (March 31, 2017) – With the rise in popularity of animal accounts on social media, Slice Communications has announced the creation of a new Pet Influencer … Read More

Reaching Your Perfect Social Media Audience


Frequency on social media is a dilemma social media marketers face every day. Am I posting too much? How do I strike a balance between being informative without being annoying? How many times a day should I be posting? The answer is there is no right formula. With social media platforms constantly updating their algorithms it can be hard to … Read More

How To Know If An Agency Is Right For You


For some companies, outsourcing your entire marketing efforts or a portion of your marketing mix can be a difficult business decision. From an internal perspective, you may be hesitant to work with an agency because it could limit your control over your marketing strategy. However, the truth is working with an agency provides diversity, creativity and a long list of … Read More

WBENC Summit & Salute

As a supplier diversity professional, one of my favorite events of the year was the Women’s Business Enterprise National Council (WBENC) Summit & Salute. The Summit & Salute is one of WBENC’s annual events that highlights the accomplishments of America’s Top Corporations for Women Business Enterprises and top Women Business Enterprises (WBEs). I had the honor to work for a … Read More

Use Snapchat to Benefit Your Business

If you are on the fence about using Snapchat as a social media marketing tool for your business, then allow us to help with your decision: You definitely should! According to Business Insider, as of February 2nd, 2017 Snapchat has 158 million active daily users and 301 million monthly users. These numbers are huge in the realm of social media, … Read More