How To Know If An Agency Is Right For You

agency-right-for-you

For some companies, outsourcing your entire marketing efforts or a portion of your marketing mix can be a difficult business decision. From an internal perspective, you may be hesitant to work with an agency because it could limit your control over your marketing strategy. However, the truth is working with an agency provides diversity, creativity and a long list of … Read More

WBENC Summit & Salute

As a supplier diversity professional, one of my favorite events of the year was the Women’s Business Enterprise National Council (WBENC) Summit & Salute. The Summit & Salute is one of WBENC’s annual events that highlights the accomplishments of America’s Top Corporations for Women Business Enterprises and top Women Business Enterprises (WBEs). I had the honor to work for a … Read More

Use Snapchat to Benefit Your Business

If you are on the fence about using Snapchat as a social media marketing tool for your business, then allow us to help with your decision: You definitely should! According to Business Insider, as of February 2nd, 2017 Snapchat has 158 million active daily users and 301 million monthly users. These numbers are huge in the realm of social media, … Read More

5 Free Social Media Tools To Add To Your Arsenal

When it comes to social media, there’s a myriad of moving parts. Stay focused, get strategic, and save yourself hours of time by adding these 5 free social media tools to your arsenal. Buffer   There are many scheduling tools out there. Hootsuite, Tweetdeck, Sprout Social all have free and paid options, as Buffer does. However, Buffer sets itself apart by … Read More

Update: How to Navigate the New LinkedIn Layout

If you’ve logged onto your LinkedIn profile lately, you might have noticed some changes.  LinkedIn has decided to change their desktop experience to make it a “world-class, elegant and sophisticated user experience” with the changes reflecting consistency with more features on the mobile app. The new layout is simple and intuitive, with each element having a specific place on the … Read More

Event Recap: PPRA Broadcast Media Panel

Tips to get your stories on air: recap of PPRA’s Broadcast Media Panel PPRA has done it again.  On February 17th, the organization gathered a diverse group of broadcast media professionals to tell us, PR professionals, how to get our stories on air.  The all-star panel, moderated by Susan Buehler, Chief Communications Officer at PJM Interconnection, discussed pet peeves, tips, … Read More

Marketing and Communications – The Difference

Google “what’s the difference between marketing and communications” and you will find plenty of jargon and meaningless language.  And yet there is a reason that the two terms are both separate and paired.  Unfortunately, the distinctions aren’t clear to many C-level executives at mid-market companies who are trying to do their best with limited budgets.   Here’s a simple distinction: … Read More

2017 Social Media Forecast

New Year means new trends!  As you know, social media is constantly changing and developing.  Something is trending one day and then you forget about it the next.  However, these four social media trends are sure to stick around and continue to grow in 2017. Live Video Content Live Video Content is on the rise this year!  Youtube, of course, … Read More

The Best Ads of Super Bowl LI

Although some die-hard sports fans tune into the Super Bowl every year to watch a battle on the field, the rest of the world is equally as interested in the world’s top companies producing advertisements that are sure to make you laugh, cry, or have some type of strong emotional reaction. The 51st Super Bowl produced just that. With over … Read More

A PR Pro’s Guide to Real News

I’ve been incredibly lucky to work in media relations for more than 10 years.  That means I’ve worked with hundreds – if not thousands – of reporters, editors, and producers from a wide range of media publications.  Most of them have operated with integrity and a healthy level of skepticism.  Few have been less than scrupulous.  That’s why I’ve been … Read More