Slice Communications, Comcast Announce Social Media Day 2017 Speakers

FOR IMMEDIATE RELEASE CONTACT: Cass Bailey cbailey@slicecommunications.com 202-309-2263 Slice Communications, Comcast Announce Social Media Day 2017 Speakers Annual event also offers new attendee, exhibitor, and sponsorship opportunities April 20, 2017 (Philadelphia, PA) – Slice Communications, a communications agency aimed at getting people to pay attention, today announced the headline speakers at Mashable’s Social Media Day in Philadelphia.  The event, which … Read More

A Perfect Marriage: How to Make PR and Social Media Work Together

  At their core, PR and social media share the same goal: Creating communication between an organization and the people it hopes to influence. So, it goes without saying that the two should be working together, not in silos. Whether you’re responsible for both, or your agency has dedicated departments, it pays to understand how the two can work together: … Read More

How B2B Buyers are Changing and What You Should Do About It

At the beginning of each year, before you set the new strategy or approve the new budget, there is one exercise that is worth gathering all the internal stakeholders for. There are many companies who have never done this work before and they suffer because of it. The best marketers do it at least once a year and prior to … Read More

Utilizing Live Streaming to Benefit Your Business

By: Sarah Kalvaitis You’ve seen it on your Facebook and Instagram news feed. You might have even engaged with a few too, but have you created your own live stream video yet? Facebook Live and Instagram Live are social media features that give users live streaming capabilities. All you have to do is tap the live stream icon and you can … Read More

Reaching Your Perfect Social Media Audience

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Frequency on social media is a dilemma social media marketers face every day. Am I posting too much? How do I strike a balance between being informative without being annoying? How many times a day should I be posting? The answer is there is no right formula. With social media platforms constantly updating their algorithms it can be hard to … Read More

How To Know If An Agency Is Right For You

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For some companies, outsourcing your entire marketing efforts or a portion of your marketing mix can be a difficult business decision. From an internal perspective, you may be hesitant to work with an agency because it could limit your control over your marketing strategy. However, the truth is working with an agency provides diversity, creativity and a long list of … Read More

WBENC Summit & Salute

As a supplier diversity professional, one of my favorite events of the year was the Women’s Business Enterprise National Council (WBENC) Summit & Salute. The Summit & Salute is one of WBENC’s annual events that highlights the accomplishments of America’s Top Corporations for Women Business Enterprises and top Women Business Enterprises (WBEs). I had the honor to work for a … Read More

Use Snapchat to Benefit Your Business

If you are on the fence about using Snapchat as a social media marketing tool for your business, then allow us to help with your decision: You definitely should! According to Business Insider, as of February 2nd, 2017 Snapchat has 158 million active daily users and 301 million monthly users. These numbers are huge in the realm of social media, … Read More

5 Free Social Media Tools To Add To Your Arsenal

When it comes to social media, there’s a myriad of moving parts. Stay focused, get strategic, and save yourself hours of time by adding these 5 free social media tools to your arsenal. Buffer   There are many scheduling tools out there. Hootsuite, Tweetdeck, Sprout Social all have free and paid options, as Buffer does. However, Buffer sets itself apart by … Read More

Update: How to Navigate the New LinkedIn Layout

If you’ve logged onto your LinkedIn profile lately, you might have noticed some changes.  LinkedIn has decided to change their desktop experience to make it a “world-class, elegant and sophisticated user experience” with the changes reflecting consistency with more features on the mobile app. The new layout is simple and intuitive, with each element having a specific place on the … Read More