Swebinar Recap: March 2016

metrics madness

It was really great to join Ranjana Sharma, VP of Strategy and Marketing Services at Echidna, Inc. and Lauren Ancona, Senior Data Scientist of Web Analytics at the City of Philadelphia, for last week’s Slice Communications Metrics Madness Swebinar. Some of the key things I spoke about were the need for proper client alignment before the engagement kicks off, and … Read More

Planning for a Crisis: October 2015 Swebinar Recap

By: Tyler Cameron On October 28, 2015, Slice Communications hosted a Swebinar titled, “Your Worst Fears: Planning for Crisis Communications.” In accordance with Halloween, the Swebinar delved into crisis public relations; a topic much more frightening than flesh-eating zombies, scarier than knife-wielding Chucky dolls, and more threatening than chainsaw-slinging maniacs. Here’s a synopsis of what viewers learned from the discussion.

ICYMI: September 2015 Swebinar Recap

By: Jameeda Rucker In September, Slice Communications held a Swebinar called #ICYMI (In Case You Missed It) that discussed what happened in social media, SEO and SEM over the summer. In case you missed the Swebinar, here’s a synopsis of what viewers learned from the discussion.

May Swebinar Recap

By: Tyler Cameron On May 14, Slice Communications hosted their May webinar titled, “#Swebinar: Spring Cleaning Your Marketing Toolbox.” Cass Bailey, President and CEO of Slice Communications, moderated the swebinar.

February Swebinar Recap

By Brianna Rooney On February 12th, the same day the exciting news broke naming Philadelphia as host city for the 2016 Democratic National Convention, we hosted our February Swebinar, “Why We Love Philly,” about staying and growing in Philadelphia. Missed it? Watch here!

January 2015 Swebinar: On the Cutting Edge– 2015 Marketing Trends

By Katie Barnes Every month, Slice hosts a roundtable discussion with a panel of leaders in the communications industry. On January 8th, in the first Swebinar of the new year, we discussed what marketing trends are on the horizon in 2015. Joining our discussion were experts in the field of marketing, bringing fresh insights on topics like social media, mobile … Read More

PR For Nonprofits

By: Jenni Glenn Whether you are part of a for-profit or nonprofit organization looking to raise awareness and public perception of your company, the most important factor in achieving these goals is creating relevant, insightful and actionable content that will engage your potential audiences.  First, you need to identify your business goals and understand how your communications strategy can help … Read More

September Swebinar RECAP: A Cause for Discussion

By Jenni Glenn During Slice Communications’ most recent live roundtable discussion, we tackled the often sensitive topic of implementing prosocial PR and cause marketing campaigns into an overall communications strategy. The panel was moderated by Slice agency president Cass Bailey and comprised of three industry professionals who collectively possess a wealth of prosocial communications experience in both the nonprofit and … Read More

RECAP: How to Get a Job in PR or SM Swebinar

By Brianna Rooney Last week, Slice hosted a round table webinar about landing a job in public relations and social media with three panelists close to the process: Chris Bonelli, Intern, GM, Jason Brewer, CEO, Brolik and Brianna Rooney, PR Account Manager, Slice Communications, all moderated by Cass Bailey, president of Slice Communications. 

4 Types of Content to Consider

By Cass Bailey In July, we were lucky enough to have some amazing panelists “Hangout” with us and talk content. Jake Stein from RJMetrics, Bill Gullen from Finch, Mandi Woodruff from Yahoo! Finance, and our very own Jenni Glenn, shared stories, insights and data about the power of content. As I moderated, it occurred to me that there seems to … Read More