Only half of Fortune 500 companies use Google Analytics, and according to Forbes 2014 CMO Survey only 31 percent of companies measure conversion rates, yet 88 percent of marketers want to know how to measure ROI from social media. Trying to prove ROI for your integrated, digital, or social media marketing efforts can be downright maddening for some brands, but there has been a significant paradigm shift in the past few years.

From customer acquisition costs to gaining audience insights, navigating the new world of data analytics is a key component in measuring marketing efforts for brands and agencies. We will explore the latest trends, tools and tricks of the trade in this month’s Slice Swebinar – Metrics Madness.

Our panel of experts will share insights and discuss:

  • How do you determine your campaign KPIs and/or which KPIs matter the most in terms of projecting ROI?

  • Which data points should brands be tracking to optimize their campaigns?

  • How can companies/brands add efficiency to creating analytics reports that include data across various mediums (PR, SEO, social media channels, etc.).

  • What are best practices to prioritize data in your client’s analytics reports?

  • Which third party tools do you find the most effective to measure data and why?



  • Nichelle Pace, Slice Communications
  • Bradford Hutchins, Group Planning Director, OMD
  • Nicolette Osborn, ROI, Analytics Manager, Sprinklr
  • Matt Flueger, VP, Digital Strategy Garfield Group
  • Dave John – CMO

Most importantly, we will answer YOUR questions live during the round table discussion. Enter them in advance below, sign up to have the recorded conversation emailed to you afterwards or tweet @SliceComm using the hashtag #Swebinar to submit questions.