My first week at SLICE COMMUNICATIONS has been interesting, informative, and eye opening. The Public Relations and Social Media industries are riveting. Growing up, I was biased towards the media for the images they portrayed of certain individuals or social groups. Depictions of only violence and ignorance seem to only make it into the paper or blog post of a lot of media publications. I would often question myself by asking, “Is a positive portrayal of someone or something not worth notoriety?”
My perception changed once I stepped into Slice and got informed. The offices of Slice consist of a team of individuals who provide a thorough understanding of the news media and evolving world of social media. A reporter’s opinion often does not come into play when writing about a certain company or product. The general public’s perception rules, so to telling consumers what they need to know – the facts – is a must. My first thoughts of perceiving that truthful statement was hard to accept, as I feel that people don’t value their own thoughts or believe in their own logic enough. That’s why I feel that the world has no backbone when standing up against someone or something. They rely too much on the words of others and not on their own critical thinking.
I feel that the people here at Slice, cleverly, do the exact opposite of what I just mentioned through the projects I’ve done. The biggest one to date has to be the work for the Bikini Bands brand (http://bikinibands.com/). Contacting a long range of celebrities and entertainment insiders via Twitter was exhilarating. For the first time I felt like I was using Twitter for its sole purpose, which is to network and communicate.
Recently, I have been doing research on a couple of general topics and clients of SLICE COMMUNICATIONS. Gathering the contact information of reporters, bloggers, and publishers made me aware of the unlimited resources there are to reaching out to certain professionals that could maybe give assistance or advice on what I’d like to know or what I need to do for our clients. I thank Slice for a new found interest.
By: Dante Spain, Intern, SLICE COMMUNICATIONS