Five Keys To Great Social Media for Businesses


By: Alisa Gross 1) All social media initiatives should support your business goals The first and most critical key to great social media is to have a conversation with your agency about how you plan to grow your business — from retaining existing customers to attracting new ones. ¬†Creating content and advertising strategies that extend beyond just the social media … Read More

Let’s Play Tag: Measuring Marketing ROI through Link Tagging

By: Cass Bailey For those of us in public relations and social media world, there have been many questions popping up in the past five years that we’re never asked before: Should we be on Facebook? What is content marketing? Do press releases matter anymore? But perhaps the most fret-worthy of all is: What is the marketing ROI? John Wanamaker, … Read More