Utilizing Live Streaming to Benefit Your Business

By: Sarah Kalvaitis You’ve seen it on your Facebook and Instagram news feed. You might have even engaged with a few too, but have you created your own live stream video yet? Facebook Live and Instagram Live are social media features that give users live streaming capabilities. All you have to do is tap the live stream icon and you can … Read More

Slice Communications Launches Pet Influencer Division Press Release

FOR IMMEDIATE RELEASE   Contact: Cassandra Bailey 202-309-2263 cbailey@slicecommunications.com Slice Communications Launches Pet Influencer Division    Public relations and social media agency now offers services to help animals grow their online presence Philadelphia, PA (March 31, 2017) – With the rise in popularity of animal accounts on social media, Slice Communications has announced the creation of a new Pet Influencer … Read More

Reaching Your Perfect Social Media Audience

social-media-frequency

Frequency on social media is a dilemma social media marketers face every day. Am I posting too much? How do I strike a balance between being informative without being annoying? How many times a day should I be posting? The answer is there is no right formula. With social media platforms constantly updating their algorithms it can be hard to … Read More

How To Know If An Agency Is Right For You

agency-right-for-you

For some companies, outsourcing your entire marketing efforts or a portion of your marketing mix can be a difficult business decision. From an internal perspective, you may be hesitant to work with an agency because it could limit your control over your marketing strategy. However, the truth is working with an agency provides diversity, creativity and a long list of … Read More

5 Free Social Media Tools To Add To Your Arsenal

When it comes to social media, there’s a myriad of moving parts. Stay focused, get strategic, and save yourself hours of time by adding these 5 free social media tools to your arsenal. Buffer   There are many scheduling tools out there. Hootsuite, Tweetdeck, Sprout Social all have free and paid options, as Buffer does. However, Buffer sets itself apart by … Read More

2017 Social Media Forecast

New Year means new trends!  As you know, social media is constantly changing and developing.  Something is trending one day and then you forget about it the next.  However, these four social media trends are sure to stick around and continue to grow in 2017. Live Video Content Live Video Content is on the rise this year!  Youtube, of course, … Read More

Six Tips for Announcing a Round of Funding

There is nothing easy about attracting venture capital dollars for most companies. But, let’s say that you’ve made it happen or you’re pretty close. You’ve managed to get the attention of investors. Your pitch – in most cases – went well. You answered all the investors’ questions. You made it through due diligence, including all the financial reviews, budgets and … Read More

Build Positive Community Engagement using Instagram’s New Update

There is a new feature that has been released on Instagram which allows all users to block or filter the comment section.  This update is aimed at building community and ending online harassment.  A statement released by Instagram stated that the company created this feature to revert back to their goals of creating a positive and safe community. They emphasized … Read More

Instagram vs. Snapchat: Who has the better Story?

By: Ashley Duross Earlier this month, Instagram launched a new Stories feature that is all-too-familiar to users with uncanny resemblance to the existing Snapchat Stories feature. Instagram Stories is intended to allow users to post more to Instagram without over-posting and flooding the feed of their followers, while also giving followers a more intimate look into brands and daily lives … Read More

University Social Media Accounts: If You Build it, Will they Come?

university

Guest Post: Angela Showell, Social Media and Public Affairs Manager Thomas Jefferson University and Jefferson Health If you build it, will they come? The short answer is no, probably not. I work in a large university and health system and my colleagues often request their own social media properties. We have an official request form they fill out, and then … Read More