Let’s Play Tag: Measuring Marketing ROI through Link Tagging

By: Cass Bailey For those of us in public relations and social media world, there have been many questions popping up in the past five years that we’re never asked before: Should we be on Facebook? What is content marketing? Do press releases matter anymore? But perhaps the most fret-worthy of all is: What is the marketing ROI? John Wanamaker, … Read More