Swebinar Recap: March 2016

metrics madness

It was really great to join Ranjana Sharma, VP of Strategy and Marketing Services at Echidna, Inc. and Lauren Ancona, Senior Data Scientist of Web Analytics at the City of Philadelphia, for last week’s Slice Communications Metrics Madness Swebinar. Some of the key things I spoke about were the need for proper client alignment before the engagement kicks off, and … Read More

21 Days of Money Madness

By: Brian McDonnell The favorite American pastime, the NCAA Basketball Tournament, officially “tips-off” March Madness today. I remember falling in love with the tournament in the 90s watching Marcus Camby and the then John Calipari (Kentucky) lead UMass Minutemen. Closer to home the John Chaney Temple Owls were always a must see on TV come tournament time, but enough with … Read More