3 Google Analytics Metrics Every Company Should Use For Social Media

When implementing a social media marketing strategy it is extremely important to be able to track the performance of your efforts. Google Analytics provides insightful metrics to help you keep tabs on how well your social media campaigns and channels are doing. These metrics allow you to make informed decisions on how you want to […]

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Why You Need a Social Media Plan

It is no question that social media holds a major influence over audiences of all kinds. Since over 65% of all American adults use at least one form of social media, it is no longer enough to simply have an online presence, but to have a presence that represents your company accurately and drives engagement. […]

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