Swebinar: May 2016

swebinar may marketing

Content marketing is more important to lead generation than ever before. But it takes more than a few skilled writers, great case study materials, and a Twitter account to make an impact on your inbound business funnel.

Swebinar Recap: March 2016

metrics madness

It was really great to join Ranjana Sharma, VP of Strategy and Marketing Services at Echidna, Inc. and Lauren Ancona, Senior Data Scientist of Web Analytics at the City of Philadelphia, for last week’s Slice Communications Metrics Madness Swebinar. Some of the key things I spoke about were the need for proper client alignment before the engagement kicks off, and … Read More