4 Drip Campaigns Your eCommerce Store Will Thank You For

Written by: Leo Manning

When running an eCommerce store, one of the biggest necessities is website traffic – how are you making sales if you don’t have anyone visiting your website? A way to fix this is by running drip campaigns behind the scenes.

For your business to thrive, email marketing should be a no-brainer. According to Campaign Monitor, email marketing has an average return on investment of $44 for every $1 spent.

Drip campaigns are email automations that, once set up, will automatically trigger emails based on specific behavior. Unlike broadcast emails, they are only sent to specific people on your list. This means that you only have to draft the email once, and it will automatically be distributed to the right people once your conditions are set! Here are some quick samples of drip campaigns to get you started:

Welcome Series. When someone signs up for your company’s newsletter or email list, they should be immediately placed in a welcome series. A welcome series is a quick and easy way to introduce your business to a new potential customer and provide an initial offer to encourage them to make their first purchase.

Nurturing Series. Anyone who is new to following your company often will not know much about the business. A nurture series is an automation that focuses on providing information to new customers. Often, this information includes blogs, videos, and other resources that give an insight into your business and highlights what makes your product so unique.

Abandoned Cart Series. If someone adds items to their cart but doesn’t complete the purchase, it’s not the end! An abandoned cart series is a personalized reminder that they left products in the cart without finishing their purchase. Experian Cross-Channel Marketing has found that customers who receive several abandoned cart emails are 2.4 times more likely to complete a purchase than people who receive only one.

First Time Customer. The time between when a new customer orders your product and before it arrives is an ideal time to use a first time customer series. For more complicated products or products that involve prep work (such as dietary supplements), these series can provide guidance on what a person should do before the product arrives, along with information and tips on how to use the product.

Overall, drip campaigns are a simple way that you can help your business generate more sales with very little lift. Interested in finding out more about how Slice can help out with your email marketing? Check out our email marketing information page here.