Register: Beyond the “Walls:” Why All Internal Communications is External Communications

In an era of instant information and radical transparency, the line between internal and external communication has vanished. Your employees are your most powerful and credible brand ambassadors, and what they hear, feel, and say about your company reverberates far beyond the office walls. A strong culture of internal communication is no longer a “nice-to-have” but a strategic imperative that directly impacts your brand reputation, customer loyalty, and bottom line. This session will delve into the profound influence employees have over critical business audiences. Your employees are not just workers; they are customers, community members, and powerful influencers in their own right. They are the frontline of your brand, and their enthusiasm (or lack thereof) is a powerful signal to the world. The data shows: A recent study by Gallup found that companies with highly engaged employees outperform their peers by 147% in earnings per share and have 21% higher profitability. Employee advocacy generates 58% more conversion rates and is a more effective method of marketing than traditional advertising. A study published in the Journal of Service Research found that a 10% improvement in employee satisfaction led to a 5% increase in customer satisfaction. Join us for a roundtable conversation that will challenge the traditional view of internal communications and redefine its role as a strategic driver of external success. We’ll explore the undeniable link between an engaged workforce and a thriving brand, equipping you with the data and insights to transform your internal communications function from a support role into a central pillar of your corporate strategy.