Communicating Through Weather Events and Other Uncontrollable Crises

by Marissa Bruette

May 21, 2026 12:00 PM in Eastern Time The Slice University May webinar is focused on mastering the art and science of crisis communication when disaster strikes. The most challenging crises—severe weather, natural disasters, utility failures, and other sudden, uncontrollable events—demand immediate, accurate, and compassionate communication. This session will provide a practical framework for leading your organization's communications strategy when internal control is lost and external pressure is high. Learn how to pre-plan your messaging, coordinate with emergency services, and maintain public trust during high-stakes, rapidly evolving situations. This webinar will equip you with the essential tools to manage crises where the event itself is beyond your control, focusing on: Pre-Disaster Planning: Develop a "Go-Bag" communications kit with pre-approved templates, distribution lists, and decision-making matrices for various disaster scenarios. Rapid Assessment & Activation: Master the process of quickly gathering initial verified information, assessing the operational impact, and activating your crisis communication team within minutes. Multi-Channel Messaging Strategy: Learn to leverage traditional media, social platforms, emergency alerts, and internal channels to deliver consistent, clear, and actionable instructions to diverse stakeholders (employees, customers, community members). Coordination with Authorities: Best practices for establishing effective communication channels and protocols with first responders, local government, and emergency management agencies. Empathy and Tone: How to craft messages that balance urgency and facts with genuine compassion and reassurance during periods of high public anxiety. Post-Event Recovery Communication: Strategies for transitioning from the immediate crisis response to providing updates on recovery, restoration of services, and long-term business continuity plans.