Slice Communications Books
CEO Cass Bailey & CSO Dana Schmidt have written Pay Attention! and Social Media Is About People, perfect for anyone ready to level up their communications strategy.
Whether you’re a seasoned marketer or just building your brand’s voice, these two books offer straightforward, actionable frameworks rooted in our agency’s proprietary Attention model.
Pay Attention!
Marketing veterans Cassandra Bailey and Dana Schmidt have developed a simple model that any business or nonprofit can use to identify which types of attention they need and create plans to go get them. In a step-by-step process, the authors outline the five types of attention, six potential audiences, three parts of messaging, five kinds of content, four bridges to move people, and a surround sound approach to pull it all together.
Social Media is About People
This book takes a people-first approach to social media that centers on how to best communicate with others using the social media platforms. While each and every social network changes constantly, this underlying approach never will. By ensuring that people are first in all social media strategies, marketers will deliver more value to their companies and the people they serve.
Testimonial
A concise, practical guide to improving attention in your target audiences. While written for marketers, the principles and practices laid out by Cassandra and Dana can help any business or executive be more successful. Lots of great information packages in a way to…grab and keep your attention!Chris Mycek
5.0 out of 5 stars
Reviewed in the United States on December 14, 2022