Over 17 years in the attention-getting business, Slice Communications has gained a deep understanding of the sectors we serve and invaluable insights into their audiences. We also know that every client and each challenge is unique. That’s why we start by asking you questions. Then, after we know you, your audiences, and your goals, we come back with a plan tailored specifically to you.
The Slice Process
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01 Strategy
Our Strategy Team starts the relationship with a step-by-step process we developed to understand your target audiences and the attention you need. Our process will reveal the stories you need to tell and the authentic voice and brand personality to project those stories. We also work with you to envision what success looks like and identify the metrics to measure it.
02 Strategy
Our Execution Team of public relations, social media, web, digital, advertising, graphic design, crisis communications, and internal communications experts execute integrated, data-driven campaigns and creative content.
03 Strategy
Ongoing collaboration between the Strategy and Execution teams creates a feedback loop to evaluate our strategy and tactics continuously.
04 Strategy
We also keep your team in the loop with regularly scheduled meetings with key members of the #SliceSquad working on your account. This streamlined approach eliminates lost-in-translation delays and means the time we spend on your account moves us toward your goals. We also report on KPIs. The constant transparency and accountability allow you and to have open conversations about what’s working and how to adjust what’s not.
05 Strategy
Our Client Success Team and project managers hold us accountable, assuring you that you can trust Slice’s experts to be an extension of your team.
06 Strategy
Every quarter, we’ll do a deep dive into 13 weeks of data and present you with the results. We’ll uncover meaningful trends and audience insights to guide our long-term strategy.
07 Strategy
It’s the extra oomph everyone at Slice brings to everything they do. We love what we do, and it shows. We care about your success and share in your goals.
About AI We’ll deliver an original, not a remix
AI is a powerful tool that makes us more efficient, allowing us to put more time into relationship building, strategy, and creative implementation. We use AI to conduct research and competitive analyses with a depth and speed that was never before possible. It assists with essential yet rote and mundane tasks so our team members can work at their highest potential. But nothing developed by AI goes anywhere without a human touch. Most of all, we’ll never use AI in place of human creativity. Ever. We believe communication is inherently human, built on empathy and intuition. It gets and keeps attention when it’s authentic, not derivative … original, not iterative.
The Slice Attention Model The flywheel that powers communication
At the core of how we work is the Slice Attention Model, a deliberate strategy that spins up the momentum to drive change. We start by identifying your “best people” – the audiences we need to reach to make change happen. Then we develop the messaging to reach those audiences and deliver it across channels to create surround sound. We use this to advance your best people from awareness into action and on to advocacy, amplifying your message along the way.
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