The traditional customer path—from awareness to advocacy—is being radically reshaped by AI technologies. This session will move beyond theoretical discussions to provide a practical roadmap for integrating AI tools to drive hyper-personalization, automate critical touchpoints, and dramatically enhance customer satisfaction and lifetime value. Learn how to strategically deploy AI to meet modern customer expectations for instant, relevant, and seamless interactions.
This webinar will provide actionable insights into leveraging AI at every stage of the customer journey:
Data Ethics and Trust: Understand the importance of transparent AI usage and maintaining customer trust while collecting and utilizing behavioral data.
Strategic AI Integration: Identify the highest-ROI opportunities for deploying AI within your existing CX tech stack.
The Future of Work: Learn how AI is augmenting, not replacing, your sales, marketing, and service teams, enabling them to focus on high-touch, complex interactions.
Measuring Success: Define key performance indicators (KPIs) for AI-driven initiatives and accurately measure their impact on revenue and customer satisfaction (CSAT).
Our Panel:
Dana Schmidt, Chief Operations Officer, Slice Communications, Moderator
Jason Mastroianni, Vice President of Creative, Liquid Marketing
Raj Kapur, Founder and CEO, &Marketing
John Fung, VP Marketing, Rensa Filtration
Philip Paverd, Director of Analytics, Slice Communications