[Watch Now] July 29, 2026 – Reputation Management in the Age of Deepfakes

Advances in AI have made it easier than ever to create deepfake images and videos — and even easier to spread them quickly across social media. Responding to rumors, false accusations, and misinformation has long been part of crisis communications. Deepfakes raise the stakes and demand an updated response plan. Public-facing leaders, visible organizations, and reputation-sensitive institutions are especially vulnerable, particularly those with open campuses, high-profile events, or broad public exposure.

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