How do you respond to a damaging falsehood when it comes with convincing “proof”? Join us on July 29 for a practical webinar on one of the fastest-growing threats to organizational reputation. Advances in AI have made it easier than ever to create deepfake images and videos — and even easier to spread them quickly across social media.
Responding to rumors, false accusations, and misinformation has long been part of crisis communications. Deepfakes raise the stakes and demand an updated response plan. Public-facing leaders, visible organizations, and reputation-sensitive institutions are especially vulnerable, particularly those with open campuses, high-profile events, or broad public exposure.
Our expert panel will cover:
- The first steps to contain a deepfake’s spread and influence
- How deepfakes exploit human cognition — and how that should shape your response
- The difference between parody and malicious intent
- How to assess the risk and choose the right level of response
- What credible counterevidence looks like
- How to rebuild trust after the damage is done
Registration: https://us06web.zoom.us/webinar/register/WN_14WWp3UPRHugCKQj65z2Tw