Social media management can be a daunting endeavor, especially if you are working with a major brand or at an agency that represents many organizations. From data and copy to developing compelling visual assets, the demands on social media managers can become extreme very quickly. After generating countless posting plans for dozens of clients, I […]
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Working as a social media intern this summer inevitably taught me numerous skills that I will continue to implement in my career, but the most important message that I learned is quite different from what I thought it would be. From an outside perspective, social media is assembled in an aesthetic manner. But, at the […]
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If there’s anything I learned from #SMDayPHL 2022, it’s to take a step back and reevaluate how I go about my work as a Content Account Manager. In my role, I create content for clients – blogs, social media posts, surveys, ebooks, you name it. Churning out content is something I’m used to doing for […]
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During my time here at Slice Communications, one of the most important pieces of advice I received as a social media intern is to primarily focus on creating goal oriented content. What is goal oriented content you ask? As Spiralyitics explains, “Goal oriented content is what drives your business towards success.” As vague as this […]
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Anyone who uses social media is no stranger to casually scrolling through their news feed or timeline and coming across someone talking about a product they love. More than likely that content is sponsored or in partnership with a brand. Brand ambassadors have become increasingly popular among brands over the past several years with no […]
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