With the economy changing rapidly in response to the Coronavirus pandemic, many marketers wonder how they will adjust to the new economy, asking important questions about what strategies still work and what needs to change. It’s easy to get lost in the minutiae and lose sight of the importance of the basics, but these basics […]
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One core pillar of marketing is media. How the media perceives your company and product will influence the success of your PR strategy, as it is through the media that people not only learn about a company but create an image of that company in their mind that will stick with them throughout their business […]
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Every commercial, every news story, every neighbor you pass from six-safe-feet away will tell you: this year has been tough. Yet while COVID-19 has brought suffering in many forms, it has also brought us together in a way. People have stepped up and committed time, money, and resources to improve their community and help those […]
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The trifecta of marketing communications is more important now than ever. As people around the world shift in their priorities, creating or updating your company’s positioning statement, point of view, and supporting messages will help show others both your reaction to the current economic situation and where you stand on important social issues. Utilizing these […]
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When it comes to conveying the messages your company wants to associate with its brand, the trifecta of a point of view, positioning statements, and supporting messages serve as the main tools that will underpin this primary goal. Using these tools will both effectively and clearly accomplish the primary task of communication with a heightened […]
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