So… What is email marketing? We all recognize the importance of gaining attention for our companies whether that be through media coverage, or having a strong social media presence, but have you ever considered email marketing services? According to Campaign Monitor, email marketing has had the highest ROI for marketers for the past 10 years, […]
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One big question for marketers at the moment is how to effectively reopen in the economy without wasting resources. Returning to the basics of marketing is a solid first step for many with this question, and one of the most time-tested and consistent first steps is to create an email list by consolidating and organizing […]
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There is a wide variety of social media users. While millennials, Generation Zers, and Generation Xers all use it more frequently than Baby Boomers, 80% of every generation uses social media. Whether people use it as a form of entertainment, a news source, or a way to stay connected, social media platforms are an incredible […]
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With the economy changing rapidly in response to the Coronavirus pandemic, many marketers wonder how they will adjust to the new economy, asking important questions about what strategies still work and what needs to change. It’s easy to get lost in the minutiae and lose sight of the importance of the basics, but these basics […]
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One core pillar of marketing is media. How the media perceives your company and product will influence the success of your PR strategy, as it is through the media that people not only learn about a company but create an image of that company in their mind that will stick with them throughout their business […]
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