How To Know If An Agency Is Right For You

For some companies, outsourcing your entire marketing efforts or a portion of your marketing mix can be a difficult business decision. From an internal perspective, you may be hesitant to work with an agency because it could limit your control over your marketing strategy. However, the truth is working with an agency provides diversity, creativity […]

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WBENC Summit & Salute

As a supplier diversity professional, one of my favorite events of the year was the Women’s Business Enterprise National Council (WBENC) Summit & Salute. The Summit & Salute is one of WBENC’s annual events that highlights the accomplishments of America’s Top Corporations for Women Business Enterprises and top Women Business Enterprises (WBEs). I had the […]

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Use Snapchat to Benefit Your Business

If you are on the fence about using Snapchat as a social media marketing tool for your business, then allow us to help with your decision: You definitely should! According to Business Insider, as of February 2nd, 2017 Snapchat has 158 million active daily users and 301 million monthly users. These numbers are huge in […]

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5 Free Social Media Tools To Add To Your Arsenal

When it comes to social media, there’s a myriad of moving parts. Stay focused, get strategic, and save yourself hours of time by adding these 5 free social media tools to your arsenal. Buffer – There are many scheduling tools out there. Hootsuite, Tweetdeck, Sprout Social all have free and paid options, as Buffer does. […]

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Let’s Play Tag: Measuring Marketing ROI through Link Tagging

For those of us in public relations and social media world, there have been many questions popping up in the past five years that we’re never asked before: Should we be on Facebook? What is content marketing? Do press releases matter anymore? But perhaps the most fret-worthy of all is: What is the marketing ROI? […]

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