To hashtag or not to hashtag? When it comes to driving traffic to your social media pages, hashtags are the way to increase views, followers, shares and likes. Hashtags take your content to the next level and are the key to making your content discoverable to a captive audience. You might not think that adding […]
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As we conclude our blog series on analytics best practices and Google Analytics 4 (GA4), let’s recap the key concepts discussed and outline the best practices for leveraging GA4’s capabilities. We have explored the impact of analytics on decision-making, the enhancements brought by GA4, and its applications in predictive insights, privacy compliance, cross-device tracking, Google […]
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The integration between Google Analytics 4 (GA4) and Google Ads opens up a world of opportunities for marketers to optimize their advertising campaigns and maximize their impact. By leveraging GA4’s predictive insights and enhanced tracking capabilities, businesses can gain deeper insights into the performance of their Google Ads campaigns across web properties. In this blog, […]
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As businesses expand their digital presence across websites and applications, understanding user behavior across these channels becomes crucial for effective decision-making. Google Analytics 4 (GA4) offers a centralized tracking solution, allowing businesses to unify and analyze user behavior seamlessly across both websites and applications. In this blog, we will explore how GA4 enables the centralization […]
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The evolving landscape of privacy regulations and the phasing out of third-party cookies have presented new challenges for marketers. However, Google Analytics 4 (GA4) rises to the occasion, offering significantly increased tracking capabilities while respecting user privacy and compliance with regulations. In this blog, we will delve into three key aspects of GA4’s enhanced tracking […]
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