Brand Awareness

People need to know your company exists in order to buy from you.  This is a basic building block of all marketing communications.  It takes many, many different touches today to cut through the clutter and generate attention for your company.  The good news is that Slice exists to get people to pay attention.  We […]

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Community Relations

A strong, supportive community can make or break a company’s growth plan.  Sometimes the community is geographic, sometimes it’s demographic, and sometimes it’s an industry group or association.   The only way to generate opportunities from a community is to serve it and stay connected with it over time.  Businesses that rely on referrals know […]

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Customer Service

Happy customers and clients are the best sources of future growth.  They stay for a long time, they buy over and over again, they tell other people to buy, and they encourage people to apply for jobs.  It is much more efficient to keep current customers than it is to attract new ones. We believe […]

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Lead Generation

Lead generation is all about creating new opportunities.  Sometimes those opportunities are for sales, but that is not the only type of opportunity that helps a business grow.  New strategic partnerships, new centers of influence, new investors, and new supporters can all move the needle for a company. At Slice, we focus on creating two-way […]

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Market Research

Competition is everywhere and customers change every day.  Staying ahead of all of it requires regular listening and learning.  The good news is that there is a variety of tools for monitoring and testing that weren’t available a few years ago.  Large, resource-intensive market research projects are great investments for rebranding and new product launches, […]

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