Lt. Governor of DE
Increasing Awareness and Advocacy for Community Health
Background
For three consecutive years, Slice Communications partnered with the Lieutenant Governor’s Office of Delaware to support the Lt. Governor’s Wellness Challenge, a program designed to promote community wellness through policy, systems, and environmental changes. Slice Communications played a pivotal role in elevating the program’s visibility, increasing community engagement, and ultimately improving public health outcomes across the state.
Wellness Challenge
The Lt. Governor of DE’s Wellness Challenge aimed to recognize individuals, organizations, and community groups implementing effective strategies to enhance public health in Delaware. However, the program faced several key challenges:
- Lack of public awareness about the initiative.
- Low application numbers in the first year.
- Difficulty in communicating the program’s value and guiding applicants to submit high-quality applications.
Strategic Approach
Slice Communications collaborated closely with the Lieutenant Governor’s Office, the Department of Public Health, and various other agencies to develop a comprehensive marketing strategy. This strategy involved:
- Crafting Clear and Persuasive Messaging: Slice developed messaging to explain the Wellness Challenge’s purpose, its importance to public health, and the benefits of participation. By doing so, the agency aimed to increase not only the number of applications but also the overall quality by clearly communicating what made a strong submission.
- Targeted Social Media Campaigns: The team at Slice designed a targeted social media strategy that included a combination of organic posts and paid digital ads. These efforts were focused on driving engagement, raising awareness, and reaching key community stakeholders.
- Strategic Partnerships: Slice Communications identified and engaged with strategic partners across Delaware, including community organizations and public health agencies (such as the mobile health unit pictured below), to help spread the word about the Wellness Challenge. These partnerships were crucial for amplifying outreach and generating credibility for the program.
- Design and Copywriting Support: Slice handled the design and copywriting for all digital and print materials, ensuring consistent messaging across various platforms. The team worked on website updates, handout materials, and promotional content, all of which were integral for public-facing communication.
- Improved Application Process: Over the course of three years, Slice continually refined its messaging to make the application process more accessible and clear. By effectively communicating the nuances of the program, Slice helped prospective applicants understand how to create stronger submissions that aligned with the Wellness Challenge’s objectives.
Results
Slice Communications’ strategic marketing and communication efforts led to impressive outcomes:
- Year 1: Doubled the number of applications received from the previous year.
- Year 2: Once again, doubled the number of applications compared to the first year.
- Year 3: Achieved a 20% increase in applications over the second year, with a marked improvement in the quality of submissions.
Impact & Future Direction
The Wellness Challenge successfully elevated and encouraged programs that were proven to improve community health, creating a ripple effect across the state.
Slice Communications’ strategic communication initiatives significantly increased public awareness and advocacy for community wellness programs, directly contributing to healthier outcomes for Delaware’s citizens.
