As a women-owned business, we are honored to highlight women who are incredible leaders in marketing and communications across a wide variety of industries. Each year on International Women’s Day we share an interview series celebrating these women and sharing their stories. This interview is with Dina Otero, Director of Demand Generation & Growth at […]
Read More
As a women-owned business, we are proud to highlight and celebrate 17 incredible women leaders in marketing and communications across various industries for International Women’s Day. Christal Morris, Senior Vice President of Diversity, Equity, and Inclusion at Peloton “I have recognized that developing others is my superpower and through building up the confidence in and […]
Read More
Creating and maintaining a healthy email list is essential to building an effective email marketing strategy, but when overlooked, it will negatively impact not only the performance of your emails but also your sender reputation. What makes a healthy email list? A healthy email list is one that is made of subscribers who have opted-in […]
Read More
If there’s one thing companies have learned over the past 2 years it’s that culture matters now more than ever. Amidst the “Great Resignation,” working professionals are looking for companies that truly value and invest in their employees. Go beyond your annual holiday party, and showcase all you have to offer to potential new employees […]
Read More
Today, customers have grown accustomed to getting near instant responses to questions thanks to search engines like Google, chatbots hosted on brand websites, and direct access to brands through social media. This has caused customer service to become even more ingrained into the user experience, to the point where a 2016 Microsoft report noted that […]
Read More
