For many nonprofits, the holiday season can mean a crucial fundraising boost that will carry them through the new year. Leveraging social media and email marketing as part of a comprehensive outreach strategy over this period can make all the difference to your nonprofit’s bottom line. However, crafting compelling social media messages and fighting against […]
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Many people believe that email marketing is dead when in reality, it’s the opposite. More adults online have email accounts versus social media accounts and the number of active email users is growing each year. However, writing emails can be tricky because body language and voice tonality cannot be conveyed through words and readers usually […]
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Since Elon Musk purchased Twitter and became the self-proclaimed “Chief Twit”, many businesses have been debating whether or not they should remain on the platform. When the sale of Twitter to Elon musk was finalized in October 2022, our clients turned to us for strategic guidance. Here is what our strategy team has to say […]
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It’s hard to believe there was a time when marketing teams didn’t have a whole suite of tools at their fingertips. From learning the wants and needs of target audiences to creating engaging content to brainstorming new ideas, there are so many amazing tools that make our jobs easier every day as marketers that we […]
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If the term “influencer” elicits an eye roll, think again. There is definitely a perception of a certain type of social media celebrity whom companies pay to travel the world in bohemian fashions or send boxes upon boxes of free products, just for the chance to be featured in a sponsored photo. In actuality, the […]
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