The Collaboration of Sales and Marketing Through the Client Lifecycle

  • Thursday, December 5, 2019
  • 6:00 PM - 8:30 PM EST
Presented by: AA-ISP Philadelphia Chapter
The Collaboration of Sales and Marketing Through the Client Lifecycle

Join us for our Holiday Networking Meeting, featuring one of last year’s most popular topics – the synergy between sales and marketing!

We have created a panel of professionals to address the challenging conversation on the Collaboration of Sales and Marketing through the Client Lifecycle.

Let’s face it: The lines between Marketing and Sales have increasingly blurred in the digital age and in the era of Big Data. Communication between Sales and Marketing is stronger, and these two groups often share common quantifiable goals. In the end, there is one client funnel and both Marketing and Sales contribute to it.

Still, there are so many ways our alliance can improve. Our panel will talk about best practices, common mistakes/misunderstandings and how to avoid them. They’ll share success stories and lessons learned.

Whether you are a Senior Sales Executive or a Frontline Sales Person, whether you are in Marketing Strategy or you implement programs for client engagement and retention, you will gain insights from our panel.


  • Brandon Steiger (Guest Moderator)
  • Judy Arnold
  • Ed Seiders
  • Cassandra Bailey
  • Kim Landry


InstaMed Offices
1880 JFK Boulevard, 9th Floor
Philadelphia, PA 19103