The AI Advantage: A Guide to AI in MarketingThe AI Advantage: A Guide to AI in Marketing

For marketers – agency or inhouse – AI is no longer a question of when, but how. (Hint: It’s not a substitute for creativity, but it can make the process more efficient, and help you get better results from your team’s creative work.) Slice’s Chief Strategy Officer Dana Schmidt and VP of Digital Marketing Marissa Bruette share insights on how Slice Communications identified and implemented tools to “enhance, not replace communication.” They’ve put together concise tips and checklists to guide you in selecting the right tools for your organization, and to build a culture of discovery to stay ahead of the ever-evolving world of AI.