Vice President of Strategy

Dana Schmidt is the Vice President of Strategy at Slice Communications. Driven by her passion for digital marketing, Dana champions brand storytelling across social media, PR and email platforms. 

Dana’s work has taken her from her hometown in Bucks County to New York City, to Denver, and back to Philadelphia – and even earned her an Emmy award along the way. She has shared her expertise with digital marketers through outlets like Adweek, NBC10, and as a speaker at several national conferences. Prior to joining the Slice team, Dana worked as the Director of Social Media for Visit Philly. 

Having earned her Bachelor’s degree in Communications from New York University, Dana returned to NYU for her Master of Fine Arts in Creative Writing. Although she’d like to start her novel in her free time, she is more likely out hiking with her husband, Jesse, their son, Cooper, and their husky, Ghost.