The world of public relations and media relations has experienced significant changes over the years. However, with the advent of artificial intelligence (AI), the changes are happening faster than ever before. AI has the potential to revolutionize the way we approach PR and media relations, making work more efficient and effective. In this blog post, […]
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It’s natural for businesses to want to cut costs during times of economic pressure, but one area companies shouldn’t cut is their marketing activities budget. In fact, economic pressures make marketing even more critical in difficult times. Here are several reasons why. Take a Leadership Role & Keep Your Brand Visible During a recession, customers […]
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Now is an ideal opportunity to explore the world of retention marketing and introduce your existing customers to exciting new products or services! By utilizing customer data, you can promote items tailored specifically for them without the need of a huge or expensive advertising campaign! Product creation has great potential as well when clients are […]
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Retention marketing plans can have a huge impact on a customer’s ‘lifetime value’ when cross-selling and upselling is done right. Companies that strive to meet their customers’ needs, desires and fears with the products and services they offer will be rewarded by having loyal customers who are open to exploring new offerings from a company […]
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Today’s business landscape is volatile and competitive. Retention marketing is a necessity to just keep pace, and a pivotal weapon-of-choice in the battle for customer attention and loyalty. To stay ahead of the competition, you need to understand exactly who your competitors are and how they’ve positioned themselves against you. What messages are they delivering? […]
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