Why You Need a Brand Presence Before You Need a Brand Presence

If your leadership team is like ours, you spend a day together every quarter planning. You’re looking ahead and tracking goals, talking about your vulnerabilities, threats and opportunities. You’re putting new ideas on the table to think about how you can grow and what that growth looks like. What resources do you need – time, […]

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The AI Challenge + Spring Cleaning Your Marketing

INTRODUCTION At Slice Communications, we’re always focused on providing our clients and community with superior service. And like everyone else in the marketing/PR industry, we’re curious about how emerging artificial intelligence (AI) technology fits into what we do.  So, we decided to conduct a little experiment. We put three well known AI tools to the […]

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AI’s Impact on Public Relations and Media Relations: What You Need to Know

The world of public relations and media relations has experienced significant changes over the years. However, with the advent of artificial intelligence (AI), the changes are happening faster than ever before. AI has the potential to revolutionize the way we approach PR and media relations, making work more efficient and effective. In this blog post, […]

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Tough Times Bring Opportunity: Take Advantage By Not Cutting Your Marketing Budget

It’s natural for businesses to want to cut costs during times of economic pressure, but one area companies shouldn’t cut is their marketing activities budget. In fact, economic pressures make marketing even more critical in difficult times. Here are several reasons why. Take a Leadership Role & Keep Your Brand Visible  During a recession, customers […]

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Retention Marketing Blog Series: New Products and Services

Now is an ideal opportunity to explore the world of retention marketing and introduce your existing customers to exciting new products or services! By utilizing customer data, you can promote items tailored specifically for them without the need of a huge or expensive advertising campaign! Product creation has great potential as well when clients are […]

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