Today’s business landscape is volatile and competitive. Retention marketing is a necessity to just keep pace, and a pivotal weapon-of-choice in the battle for customer attention and loyalty. To stay ahead of the competition, you need to understand exactly who your competitors are and how they’ve positioned themselves against you. What messages are they delivering? […]
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Keeping customers or clients loyal, or at least as repeat purchasers, is one of the trickiest parts of any marketing plan. How do you make this vital group feel engaged in the process, listened-to and understood? It all comes down to communication – so start that ongoing conversation from Day One! Ask what motivated their […]
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Truly understanding your client’s and customer’s needs, interests and aspirations is essential to discerning the best way to engage and motivate them. That’s why research initiatives are so powerful as an investment. Quantitative research is about measurable data, while qualitative research relies on personal interviews or information that show how people think and respond to […]
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The business topic on everyone’s mind these days is retention, specifically around current clients, investors, donors, members and employees. We love that! The renewed focus on retention marketing is exciting for many reasons; it offers sophisticated strategies and tactics to engage customers who are already loyal and it’s smart and provides several growth opportunities when […]
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To grow and succeed, your business should be focused on these five essential buckets of marketing priorities: Acquiring new customers Creating a retention-focused plan Building the brand and infrastructure Increasing the investor base Plans for company growth See the video below as Cass dives deeper into these priorities for businesses in 2023. ; We’d love […]
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