3 Creative Campaigns We Love (And Why They Worked)

Creative campaigns are a way to keep audiences engaged and keep marketers on their toes. Check out three of our favorite creative campaigns below and find out why they worked.  1. Travel Campaign: Airbnb+ 23andme: “Heritage Travel”  Airbnb teamed up with 23andMe for a creative traveling campaign. Having collected data about travelers, Airbnb noticed a […]

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How Videos Can Benefit Your Business

As a marketer, the most important part of any strategy is the content development. Actionable, relevant content is what helps a business excel against competitors and stand out in their industry. Today, video content has the potential to become the most unique content, but only when it is utilized efficiently. Using Videos for Marketing Using […]

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How to Take Instagram-Worthy Photos with Your Phone

Do it for the ‘gram! Don’t have access to a high-quality camera, but still want to have picture perfect posts on Instagram? No big deal. You can still capture amazing photos with your smartphone, and we’re here to tell you how. Whether you’re aiming to improve a business, impress a client, or help your personal […]

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How Data Analytics Will Help Your Company

Today, over 7 billion people in the world use Instagram. By the end of 2022, it is estimated that Facebook will have 176.3 million accounts. But who are your followers following, what are they engaging with, and why are they liking or commenting?   Social media has become the way people are promoting new products. Whether […]

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9 Highlights from Social Media Day 2019

#PhillyLovesBilly  What better way to start a Philly conference than with an artistic shoutout to the City of Brother Love? Thanks to our friends at EMC Outdoor for sponsoring this amazing masterpiece, completed on-site at the Meeting House!  The Human Side of Social Media Auntie Anne’s President Heather Neary didn’t follow a typical road to […]

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