A few months back when I was having lunch with Slice’s CEO, Cass Bailey, we discussed best practices to ensure alignment and that time spent on meetings is for high-value activities. She presented me with an example that is simple, yet incredibly effective when you find yourself at a wall. Picture this: You’re a waiter […]
Read More
AI is a source of endless innovation, fascination, and conversation in the marketing world. Certainly, we’re not alone – all industries are investigating new technological advances and grappling with how to navigate the rapidly expanding repertoire of options. Slice Communications has an Always Learning philosophy, and many of us are already testing new AI tools […]
Read More
After attending Chicago’s 20th anniversary Lollapalooza Music Festival this past weekend, I noticed a significant shift in how brands engage with festival-goers. It’s no longer just about setting up a standard booth and handing out merch stamped with your logo. Instead, brands are embracing what can only be described as “activations”—immersive experiences designed to captivate […]
Read More
Be Safe, Not Silent These days, it seems that anything anyone says can elicit a partisan response, especially in the digital realm. It’s a treacherous time for executives with an active online presence. However, the solution is not silence. In our August 29 webinar, Executive Communications in a Politically Charged Environment, Slice Communications VP of […]
Read More
Marketing is behind any successful business or organization. It should also be behind their successful executives. Slice CEO Cass Bailey shares the three reasons why executives need their own marketing plans and resources. I don’t think I’ve met a successful executive who does not recognize the contribution marketing makes to their organization’s success. Yet, I […]
Read More
