Celebrating Legacy: A Custom Wine Tribute to Spicer-Mullikin’s Century of Compassion | Slice Experimentation Series

Experimentation in marketing couldn’t be more important! If you want to get attention, you have to stand out from the crowd. To get a new reaction from your audience, you have to surprise them with an approach designed to elicit a different response. Slice Communications embraces a philosophy of innovation and openness to new ideas […]

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Dynamic Data: Maximize Your Marketing Through Analytics | Slice Webinar

Dynamic Data: Maximize Your Marketing Through AnalyticsA Slice Communications Webinar Hosted by Philip PaverdThursday, June 27 at 12PM Marketing analytics are as dynamic as ever! New consumer privacy laws, the demise of third-party cookies, and the ever-changing landscape of social media platforms are just a few of the changes marketing analytics have had to adapt […]

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Pros Cons of Spokesman and Mascots

Using spokespersons and mascots is a great way to create a singular visual representation of your business and brand. However, there are potential pitfalls that can backfire and leave your company looking less than pristine. Let’s look at some of the Pros and Cons of using spokespersons and mascots to help identify your business. Spokesperson […]

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Social-First Content: Putting Your Best People Front and Center

When it comes to content creation for your brand, it is crucial to adopt a social-first approach to tell the most engaging stories and have maximum reach to your audiences. It involves crafting stories that strike a chord with your Best People, using the strengths of each social platform efficiently, and keeping up with emerging […]

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Exploring the Art of Attention with Louis Vuitton x Supreme

Collaborations are everywhere nowadays. Whether it’s with brands, celebrities, or influencers, you can’t escape a collaboration! Although collaborations are sometimes predictable and not exciting, there are times when a collaboration is completely unexpected and different, requiring a deep dive into the story behind it. The reasons behind any collaboration are to increase brand visibility, reach […]

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