Email Marketing 101 with Grace: Welcome Emails & Why They’re Important

What is a welcome email? Simply, a welcome email is an automated email sent to new subscribers and customers welcoming them to your brand. So why should you have one? Why do you need one? The best way to explain why a welcome email is so important is to let the data speak for itself:  74% […]

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The Importance of Incorporating DEI in PR Initiatives

In their analysis of Diverse Voices, The Institute for PR found that minority group success stories in the United States maintain a strong emphasis on how individual accomplishments impact their success, but their corresponding campaigns imply that it only takes hard work and dedication to achieve a goal despite these inequalities. So, how can PR […]

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Understanding Social Media Algorithms

Social networks prioritize which content a user sees in their feed first by the likelihood they want to see it. According to Statista, in 2020 over 3.6 billion people were using social media worldwide, and this number is projected to increase to almost 4.41 billion by 2025. With that many people using social networks, staying […]

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How to Make Your Content Engaging with GIFS & Animations

You have eight seconds to pull someone in to read your blog. What do you do? Have a catchy headline like “The Inside Secrets of Hollywood You Didn’t Know?” Okay, but what if you’re writing a blog about tax policies? A title like “Become a Millionaire Knowing these Tax Policies” may draw in some viewers, […]

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The Basics of Opt-In Consent for Email Lists

When people first start sending marketing emails, they often want as many contacts as possible on their lists. Seeing a large list of contacts when you’re sending emails is exciting–and when you’re working hard to make emails for your list, why wouldn’t you want to reach as many people as you can? What beginners don’t […]

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