3 Google Analytics Metrics Every Company Should Use For Social Media

When implementing a social media marketing strategy it is extremely important to be able to track the performance of your efforts. Google Analytics provides insightful metrics to help you keep tabs on how well your social media campaigns and channels are doing. These metrics allow you to make informed decisions on how you want to […]

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The Art of Building PR Relationships

Relationships in PR are vital to the success of any agency, client and project. They’re what separate the good from the great and move the ball forward. Relationships can’t be forced, they have to be natural and take time to cultivate and thrive. Like any good relationship, it’s a two-way street with give and take, […]

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The Sudden Drop In Twitter Followers Explained

In an effort to crack down on the fake followers problem, Twitter will no longer include locked accounts in a profile’s publicly posted follower count. Accounts are locked for violating the company’s standards and remain frozen until the owner resets their password. Til then, these accounts will no longer count in a profile’s follower metrics. […]

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Why You Need a Social Media Plan

It is no question that social media holds a major influence over audiences of all kinds. Since over 65% of all American adults use at least one form of social media, it is no longer enough to simply have an online presence, but to have a presence that represents your company accurately and drives engagement. […]

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5 Social Media Campaigns That Used Their Power for Social Change

Many companies are tapping into social media’s power of connectivity to promote change. Check out 5 companies that yielded their social media platforms to go beyond products: 1. Under Armour – I Will What I Want Under Armour released a video of professional ballerina Misty Copeland dancing to a voice recording of her rejection from […]

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