Jaguar’s Gamble: From Roadway to Runway

Jaguar’s latest campaign has done something remarkable, catapulting search interest in the brand to its highest level ever. While automakers often aim to capture attention, this sudden surge has sparked questions as many express outrage at the ditching of the legacy automaker’s animal icon. Was the campaign’s success worth the cost? And more importantly, can […]

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The Challenge of Communicating the Sudden Loss of a Leader

By: Cass Bailey, CEO Slice Communications As we have seen in recent weeks, the sudden loss of a leader is a profound event that can unsettle an organization, its stakeholders…and, sometimes, the very broad public. It is almost always unexpected, which is why effective communication during such a crisis is crucial to maintaining stability and trust. […]

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Communication Styles Can Transform Your Meetings

A few months back when I was having lunch with Slice’s CEO, Cass Bailey, we discussed best practices to ensure alignment and that time spent on meetings is for high-value activities. She presented me with an example that is simple, yet incredibly effective when you find yourself at a wall. Picture this: You’re a waiter […]

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Then They Came for the Podcasters…

AI is a source of endless innovation, fascination, and conversation in the marketing world. Certainly, we’re not alone – all industries are investigating new technological advances and grappling with how to navigate the rapidly expanding repertoire of options. Slice Communications has an Always Learning philosophy, and many of us are already testing new AI tools […]

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Activations Are the New Booths: Marketing Magic at Lollapalooza

After attending Chicago’s 20th anniversary Lollapalooza Music Festival this past weekend, I noticed a significant shift in how brands engage with festival-goers. It’s no longer just about setting up a standard booth and handing out merch stamped with your logo. Instead, brands are embracing what can only be described as “activations”—immersive experiences designed to captivate […]

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