Paid Social Media Advertising Strategy: Making Data-Driven Decisions

The most recent projections estimate that US advertisers will increase their social media ad spending 20% this year, coming in at more than $43 billion when all is said and done. But to what end? Proving social media ROI can be incredibly challenging — and when you’re trying to make a case for increasing your […]

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How Not To Suck At Your Intern Interview

At Slice, we have a very robust and successful internship program. We receive over 100 applications each semester and end up accepting 4-6 interns. The internship program here means a lot to us; we work hard to make sure it’s an incredible experience where the students get real world agency experience. They help us with […]

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Newsjacking: How To Effectively Slide Into Their Headlines

Newsjacking is a PR secret weapon and when utilized correctly, it can be an effective tool to earn media coverage. Newsjacking is the practice of taking advantage of recent news stories or other current events as a way to insert yourself, or your brand, into the news cycle. These opportunities can catapult you into the […]

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New Year, New LinkedIn Features

The first few weeks back to work after a nice holiday break can always feel chaotic – especially if the platforms we count on to complete our work change while we were busy celebrating. Although sometimes we digital marketers may curse the ever changing nature of our favorite platforms, several new updates from LinkedIn to […]

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How to Leverage Your Data

Today, data is a driving force in almost every industry. In fact, many are saying that data is more valuable than oil or any other traditional commodities and investments. While it is often believed that gathering original data is an extremely costly and time-consuming proposition, many businesses actually have unique, ownable data. Once you understand […]

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