The Value of Marketing for Professional Services

Over the years, I’ve gotten a lot of questions from professional services companies that are unsure about how marketing can help them grow their businesses. Often, these companies have seen most of their success come from referrals or their networks, and as a result, they’ve been primarily sales-driven organizations.   Since I’ve had the pleasure of […]

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2023 Marketing Predictions from the Slice Squad

2023 is quickly approaching and marketers are making their plans for the new year. 2022 brought a lot of rapid changes to the digital marketing world including the rollout of Meta Business Suite, Twitter’s new ownership, and changes to the way that social platforms handle reporting and analytics. Our team of experts captured what we […]

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How to Make the Most of Holiday Marketing for Nonprofits

For many nonprofits, the holiday season can mean a crucial fundraising boost that will carry them through the new year. Leveraging social media and email marketing as part of a comprehensive outreach strategy over this period can make all the difference to your nonprofit’s bottom line. However, crafting compelling social media messages and fighting against […]

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Do’s and Don’ts of Email Marketing

Many people believe that email marketing is dead when in reality, it’s the opposite. More adults online have email accounts versus social media accounts and the number of active email users is growing each year. However, writing emails can be tricky because body language and voice tonality cannot be conveyed through words and readers usually […]

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What is going on with Elon Musk and Twitter? Slice’s strategy team weighs in

Since Elon Musk purchased Twitter and became the self-proclaimed “Chief Twit”, many businesses have been debating whether or not they should remain on the platform. When the sale of Twitter to Elon musk was finalized in October 2022, our clients turned to us for strategic guidance. Here is what our strategy team has to say […]

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