What Should I Post? Tips On Digging Out From a Social Media Slump

Lets face it: running a social media platform for your business can be hard. Between managing  your actual business and balancing multiple accounts, like Instagram, Facebook, Twitter, Pinterest, LinkedIn, Youtube, etc., it can become a struggle to think of new, creative posts to share with your audience. When this happens, you might find yourself falling […]

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2020: A Year of Challenges and Opportunities

2020 can be described in a number of ways. A dumpster fire. A mess. Terrible. The worst year ever.  And all of these descriptions are applicable. But one descriptor you won’t often hear: 2020 as a year of opportunities. A sentiment by our friend Krista Souto, Marketing Director of CAI, that echoed across our team […]

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Interview with Krista Souto, CAI

With the end of 2020 drawing near, many people are focusing on the negatives of this year. However, we wanted to take a second and see what bright lights there were in this past year. This interview, reflecting on 2020 and the future, is with Krista Souto, the Marketing Director for CAI.   What “gift” […]

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Tis the Season for New Ads: Social Media Advertising for the Holidays

We’ve all seen ads on our own social media channels go from Halloween Extravaganza to Winter Wonderland in the matter of a few days. It’s actually reported that one of the many things 2020 brought on was an earlier than usual holiday market. And, just as physical retail stores are planning to get the most […]

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How to Leverage Virtual Trade Shows

For B2B businesses, trade shows serve as a key means of engaging with both potential prospects and current customers. However, due to the current pandemic and uncertainty around in-person events for the next several months, many marketers are worried about the possibility of trade shows. In order to mitigate some of these risks, companies are […]

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