How to Make Your Content Engaging with GIFS & Animations

You have eight seconds to pull someone in to read your blog. What do you do? Have a catchy headline like “The Inside Secrets of Hollywood You Didn’t Know?” Okay, but what if you’re writing a blog about tax policies? A title like “Become a Millionaire Knowing these Tax Policies” may draw in some viewers, […]

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The Basics of Opt-In Consent for Email Lists

When people first start sending marketing emails, they often want as many contacts as possible on their lists. Seeing a large list of contacts when you’re sending emails is exciting–and when you’re working hard to make emails for your list, why wouldn’t you want to reach as many people as you can? What beginners don’t […]

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Social Media Tips for Financial Service Firms

When you think of brands and organizations that have an online presence, financial services is probably not the first industry that pops into your head. It is typically assumed that the industry is “old-fashioned” when it comes to marketing and having an online presence. However, the industry is changing. The switch to remote work at […]

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International Women’s Day feature with Dina Otero, Aprimo

As a women-owned business, we are honored to highlight women who are incredible leaders in marketing and communications across a wide variety of industries. Each year on International Women’s Day we share an interview series celebrating these women and sharing their stories. This interview is with Dina Otero, Director of Demand Generation & Growth at […]

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International Women’s Day feature with Natasha Strother Lassiter, Strother Enterprises Inc.

As a women-owned business, we are honored to highlight women who are incredible leaders in marketing and communications across a wide variety of industries. Each year on International Women’s Day we share an interview series celebrating these women and sharing their stories. This interview is with Natasha Strother Lassiter, Chief Strategy Officer at Strother Enterprises […]

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