The Sudden Drop In Twitter Followers Explained

In an effort to crack down on the fake followers problem, Twitter will no longer include locked accounts in a profile’s publicly posted follower count. Accounts are locked for violating the company’s standards and remain frozen until the owner resets their password. Til then, these accounts will no longer count in a profile’s follower metrics. […]

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Why You Need a Social Media Plan

It is no question that social media holds a major influence over audiences of all kinds. Since over 65% of all American adults use at least one form of social media, it is no longer enough to simply have an online presence, but to have a presence that represents your company accurately and drives engagement. […]

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5 Social Media Campaigns That Used Their Power for Social Change

Many companies are tapping into social media’s power of connectivity to promote change. Check out 5 companies that yielded their social media platforms to go beyond products: 1. Under Armour – I Will What I Want Under Armour released a video of professional ballerina Misty Copeland dancing to a voice recording of her rejection from […]

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Understanding & Measuring the Value of PR

Public relations can be a tricky thing to measure – after all, how do you gauge perception? While other marketing tactics, such as advertising, are directly measurable in dollars and sales, PR is not quite so direct. However, that doesn’t mean it’s not valuable – on the contrary, PR raises brand recognition and reputation, which […]

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Checklist: What You Need to Work with a PR Firm for the First Time

So you’re considering hiring a PR firm – congratulations! For many companies, this means you’ve hit a growth spurt. Perhaps you’re about to close a funding round or announce a new product or service line. Maybe you’ve increased your revenue or customer base, freeing up resources to take your business to the next level. Either […]

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