Marketing is behind any successful business or organization. It should also be behind their successful executives. Slice CEO Cass Bailey shares the three reasons why executives need their own marketing plans and resources. I don’t think I’ve met a successful executive who does not recognize the contribution marketing makes to their organization’s success. Yet, I […]
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Brand identity is the key driving force behind everything. It includes the values your company stands for, specific designs chosen to shape audiences’ perceptions, and a consistent voice and tone. Before you begin marketing your brand, there must be a clear understanding of your brand identity both internally and externally. This means making sure all […]
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Experimentation in marketing couldn’t be more important! If you want to get attention, you have to stand out from the crowd. To get a new reaction from your audience, you have to surprise them with an approach designed to elicit a different response. Slice Communications embraces a philosophy of innovation and openness to new ideas […]
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Dynamic Data: Maximize Your Marketing Through AnalyticsA Slice Communications Webinar Hosted by Philip PaverdThursday, June 27 at 12PM Marketing analytics are as dynamic as ever! New consumer privacy laws, the demise of third-party cookies, and the ever-changing landscape of social media platforms are just a few of the changes marketing analytics have had to adapt […]
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Using spokespersons and mascots is a great way to create a singular visual representation of your business and brand. However, there are potential pitfalls that can backfire and leave your company looking less than pristine. Let’s look at some of the Pros and Cons of using spokespersons and mascots to help identify your business. Spokesperson […]
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