It’s Time to Get Your Email List in Shape

One of the realities of COVID-19 is that many of us will have to rely on email as a primary method of communication for the foreseeable future.  However, most companies do not have the email infrastructure to do this well. Here are some best practices to put in place right away to ensure that you […]

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How to Create a Crisis Communications Plan

Communication through a crisis situation is most effective when it is clear and consistent.  Creating a plan with primary messages, delivery methodologies, and regular cadence can make all the difference in ensuring that communication is thoughtful and strategic.  Communicating in a way that is reactive can actually create more stress, confusion, and uncertainty. Here is […]

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Communicating through Coronavirus

There is one thing certain about the coronavirus: it is creating a tremendous amount of uncertainty.  That’s a big problem for business since people buy less and delay more during times when there is a lot of uncertainty.  Right now, there is a complexity to the challenge due to widespread inactivity in the world’s workshop […]

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The Cost of Doing Nothing With Your Marketing Strategy

Marketing is not a linear process, and it has many moving parts that are essential to an organization’s success. From content creation to email marketing to social media, there are a variety of options for businesses to explore when picking a digital marketing strategy that helps them stay connected and top-of-mind with the public. According […]

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Interview with Sharon Lawler-Sudell, International Schools Services

For this year’s International Women’s Day, our team at Slice is proud to celebrate women across the marketing and communications industry through an interview series. Follow along throughout the week leading up to International Women’s Day to read about these inspiring women and their stories. This interview is with Sharon Lawler-Sudell, the Chief Marketing Officer for […]

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