Interview with Lisa Stephano, The Pennsylvania Horticultural Society

For this year’s International Women’s Day, our team at Slice is proud to celebrate women across the marketing and communications industry through an interview series. Follow along throughout the week leading up to International Women’s Day to read about these inspiring women and their stories. This interview is with Lisa Stephano, the Chief Marketing Officer for […]

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Interviews for International Women’s Day

For this year’s International Women’s Day, our team at Slice is proud to celebrate women across the marketing and communications industry through an interview series. Below, check out some of our highlight quotes and the full list of interviews. Lauren Sallata, Panasonic Corporation of North America Learn to walk in your customers’ shoes. It’s important to […]

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Interview with Kelly Waltrich, Orion Advisor Solutions

For this year’s International Women’s Day, our team at Slice is proud to celebrate women across the marketing and communications industry through an interview series. Follow along throughout the week leading up to International Women’s Day to read about these inspiring women and their stories. The first interview of this series if with Kelly Waltrich, […]

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An Introduction to Recruitment Marketing

Many years ago, we identified the 7 Business Goals—very specific ways that PR, social media, and email marketing can help companies grow.  One of the goals was recruiting. We knew that companies with good, strong messages and a strategic approach to communicating them would be more attractive to potential employees than companies that had none […]

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Paid Social Media Advertising Strategy: Making Data-Driven Decisions

The most recent projections estimate that US advertisers will increase their social media ad spending 20% this year, coming in at more than $43 billion when all is said and done. But to what end? Proving social media ROI can be incredibly challenging — and when you’re trying to make a case for increasing your […]

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