Interview with Krista Souto, CAI

With the end of 2020 drawing near, many people are focusing on the negatives of this year. However, we wanted to take a second and see what bright lights there were in this past year. This interview, reflecting on 2020 and the future, is with Krista Souto, the Marketing Director for CAI.   What “gift” […]

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Tis the Season for New Ads: Social Media Advertising for the Holidays

We’ve all seen ads on our own social media channels go from Halloween Extravaganza to Winter Wonderland in the matter of a few days. It’s actually reported that one of the many things 2020 brought on was an earlier than usual holiday market. And, just as physical retail stores are planning to get the most […]

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How to Leverage Virtual Trade Shows

For B2B businesses, trade shows serve as a key means of engaging with both potential prospects and current customers. However, due to the current pandemic and uncertainty around in-person events for the next several months, many marketers are worried about the possibility of trade shows. In order to mitigate some of these risks, companies are […]

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How to Generate Opportunities without Trade Shows

From our experiences with B2B organizations, we know the amount of business that comes from trade shows. Additionally, our conversations with these B2B marketers have illustrated the need to fill these gaps, especially as trade shows are being delayed or cancelled not just for the first month of 2021, but even through the entirety of […]

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What is Your Employer Brand?

The following is an excerpt from Employer Brand Communications: Promoting Who You Are to Your Future Employees.  The complete eBook can be downloaded here. Deciding where to work is an emotional decision.  According to LinkedIn, the most important factors for accepting a new job are compensation (49%), professional development (33%), and work/life balance (29%).   […]

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