The Future of Advertising: Trends & Innovations to Watch

Written by: Michael Lemon

Staying a step ahead of the trends is important in the advertising industry. A keen eye can give you a leg up. To grab the attention of their target audiences, advertisers need to stay agile as consumer behavior and technology change. From virtual reality advertising to interactive commercials, there’s a lot to look forward to on the advertising horizon! Here are innovative ideas and trends that could change every aspect of the industry.

Virtual Reality Advertising: A New Reality

Virtual reality itself isn’t necessarily new, but the advancements and accessibility of this immersive experience could mean a dramatic expansion in the near future. Virtual reality advertising allows brands to place users into fully-controlled alternate spaces, where they can interact with anything that’s offered. Imagine putting on clothes digitally and walking around in them, taking a test drive from your living room, or visiting a vacation spot remotely – virtual reality opens up limitless possibilities.

Virtual reality advertising has the effect of elevating an experience above a basic interaction. Advertisers will also be able to collect data about how people act and react in these virtual places, which can help them refine and personalize their campaigns.

Interactive Advertising: Capturing and Engaging Viewers

Engagement is taken to a whole new level with interactive advertisements. The user is actively engaged in the ad experience rather than simply watching passively. By inviting people to click, swipe, play, and explore, these advertisements turn advertising from a frustrating interruption into a fun activity.

Interactive advertising can also transform a mundane, everyday moment into something unforgettable. A truly inventive example is this Pepsi Max augmented reality bus shelter experience:

Clever interactive advertisements subvert expectations and encourage a response in order to not only grab attention, but also provide useful information about customer preferences and interests.

More memorable than an email or social media post, isn’t it? Interactive advertising offers a supercharged start to Slice Communication’s time-tested Attention Marketing Model Strategy. By making such a powerful, personal connection right away, one interactive moment could arguably achieve multiple types of attention at once. Using interaction tracking, brands can create more targeted and successful advertising campaigns.

Changing Customer Opinions: Adjusting to Modern Technology

The way people interact with content is changing all the time and advertisers must change with them. Social media, video streaming, and websites are replacing traditional advertising, so marketers should think about adapting their strategies to target customers where they spend the most time.

People like brands that are honest and take social responsibility seriously. These qualities build trust and reinforce a positive brand image with customers. Ads from brands that do this are likely to connect with their target audiences better and create recurring consumers. User-generated content and influencer marketing are becoming far more important in the modern marketing landscape. The feeling of a direct connection with a content creator can create a relationship where fans value their recommendations and trust what essentially boils down to good, old-fashioned product placement.

Embracing virtual reality and committing to honesty and social responsibility can help ensure brands capture the attention of their target consumers in the advertising of the not-too-distant future.

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