Four Steps To Becoming An Industry Thought Leader

Thought leadership is a buzzword that is often tossed around, and while you have probably heard it before, there are several different characteristics a thought leader should have. What we probably agree on is that thought leadership is a type of content marketing where leaders tap into their knowledge of and passion for an industry […]

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How to Recruit Talent on Social Media Beyond LinkedIn

With 92 percent of companies using social media for hiring, how are you going stand apart from the competition? Need some pointers to get started? Check out some of these strategies to recruit the best and most qualified addition to your team, outside of LinkedIn. 1. Let Them Know You’re Human Forty-four percent of college […]

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Press Releases and What Not to Do With Them

Congratulations, you have a press release! Now, where is Anderson Cooper’s email address – it has to go out today! Whoa, wait a second! Put the brakes on. Yes, there might be pressure from a CEO, and yes, the your press announcement might be extremely timely, but the “getting it out to get it out” […]

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The Importance of Using #Hashtags to Drive Traffic

Hashtags expand your reach to beyond just your immediate followers. By using hashtags, you can start, tap into, and engage with new conversations on social media. The more retweets, comments, likes, shares, etc. your social media posts receive, the more visibility your brand will get. Hashtags allow social media sites and users to categorize content, […]

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A Perfect Marriage: How to Make PR and Social Media Work Together

At their core, PR and social media share the same goal: Creating communication between an organization and the people it hopes to influence. So, it goes without saying that the two should be working together, not in silos. Whether you’re responsible for both, or your agency has dedicated departments, it pays to understand how the […]

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