By: Tony Sadowski You don’t often get a second chance to make a first impression, but a company merger paired with a complete organizational restructure and rebrand certainly comes close! Slice Communications was founded in 2008 with a simple promise we still offer clients today: getting people to pay attention. Attention is currency, and Slice’s […]
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By: Anika Edrei Why is it important to have a good Project Manager? 1. You’ll never be left in the dark! 2. Projects will be delivered on time and on budget – and if they fall behind, you’ll be proactively informed! 3. Risks will be mitigated and proactively managed. 4. Your marketing team will be […]
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Staying a step ahead of the trends is important in the advertising industry. A keen eye can give you a leg up. To grab the attention of their target audiences, advertisers need to stay agile as consumer behavior and technology change. From virtual reality advertising to interactive commercials, there’s a lot to look forward to […]
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In July of 2023, Threads was introduced. While the app felt similar to other platforms like X, it felt foreign in several other ways. Many flocked to Threads, put out a few posts, got confused, and then vanished. Many did that but then actually came back, tried some new tactics, and saw growth. It was […]
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Experimentation in marketing couldn’t be more important! If you want to get attention, you have to stand out from the crowd. To get a new reaction from your audience, you have to surprise them with an approach designed to elicit a different response. In his book The Creative Act: A Way of Being, iconic record […]
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