“Toying” with History at Lincoln University | Slice Experimentation Series

By: Catarina Carvalho & Tony Sadowski Experimentation in marketing couldn’t be more important! If you want to get attention, you have to stand out from the crowd. To get a new reaction from your audience, you have to surprise them with an approach designed to elicit a different response. Slice Communications embraces a philosophy of […]

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Webinar: Mastering Attention With Cassandra Bailey: A Proven Model for Marketers

The competition for attention on social media, podcasts, TV, and other platforms can make it difficult to stand out and attract your target audience. In this insightful webinar, Slice CEO and marketing expert Cassandra Bailey will delve into her book, Pay Attention!: How to Get, Keep, and Use Attention to Grow Your Business. Cassandra will […]

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Celebrating One Year of the “New” Slice!

By: Tony Sadowski You don’t often get a second chance to make a first impression, but a company merger paired with a complete organizational restructure and rebrand certainly comes close! Slice Communications was founded in 2008 with a simple promise we still offer clients today: getting people to pay attention.  Attention is currency, and Slice’s […]

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Why a Good Project Manager is Vital to Success for Your Business

By: Anika Edrei Why is it important to have a good Project Manager?  1. You’ll never be left in the dark!  2. Projects will be delivered on time and on budget – and if they fall behind, you’ll be proactively informed! 3. Risks will be mitigated and proactively managed. 4.  Your marketing team will be […]

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The Future of Advertising: Trends & Innovations to Watch

Staying a step ahead of the trends is important in the advertising industry. A keen eye can give you a leg up. To grab the attention of their target audiences, advertisers need to stay agile as consumer behavior and technology change. From virtual reality advertising to interactive commercials, there’s a lot to look forward to […]

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