So You Missed Your Big Trade Show

Due to the rapid spread of coronavirus or COVID-19, many industry associations have canceled their annual trade shows and conferences. While safety is everyone’s top priority, this also poses a big problem for companies who rely on those events to meet with customers, strategic partners, distributors, and potential customers.  Deals get done, products get demoed, […]

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It’s Time to Start Posting… Carefully

Clear, consistent communication is the most important response to any crisis situation.  In these days, where many people are quarantined or working from home for safety reasons, there is a huge opportunity to share information effectively using social media.   We haven’t seen any specific data just yet, but it’s highly likely that usage of Facebook, […]

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It’s Time to Get Your Email List in Shape

One of the realities of COVID-19 is that many of us will have to rely on email as a primary method of communication for the foreseeable future.  However, most companies do not have the email infrastructure to do this well. Here are some best practices to put in place right away to ensure that you […]

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How to Create a Crisis Communications Plan

Communication through a crisis situation is most effective when it is clear and consistent.  Creating a plan with primary messages, delivery methodologies, and regular cadence can make all the difference in ensuring that communication is thoughtful and strategic.  Communicating in a way that is reactive can actually create more stress, confusion, and uncertainty. Here is […]

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Communicating through Coronavirus

There is one thing certain about the coronavirus: it is creating a tremendous amount of uncertainty.  That’s a big problem for business since people buy less and delay more during times when there is a lot of uncertainty.  Right now, there is a complexity to the challenge due to widespread inactivity in the world’s workshop […]

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