Pinterest for Business: Why You Need It Now

With Pinterest now at 70 million users worldwide, it is the third largest social network in the US trailing Facebook and LinkedIn in terms of percentage of adult users. Mostly known for its strong female demographic with an 80-20 split of women to men, it may come as a surprise that doesn’t always mean there […]

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Illuminating an Online Brand – Business Social Networking with LinkedIn

Whether you’re new to the “World’s Largest Professional Network,” or a seasoned veteran, everyone is looking to expand their circles of influence. And the centerpiece of any polished digital brand is a smart, savvy LinkedIn profile. Viewers can easily access vocational history, a list of connections, endorsements and contact information. But what is the right […]

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5 Common Facebook Questions

We get these common Facebook questions a lot, so we thought we should share our answers with you. What other social media questions do you have? 1. Can I convert a person page to a business page on Facebook without losing my connections (friends)? When you convert a personal page to a business page on […]

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Getting a @Handle on Twitter

On a weekly basis, my colleagues and I use the popular social media platform to lead conversations with our client’s customers and business affiliates, run contests, field customer service questions, and integrate an overall marketing strategy. In my personal life, I use Twitter for a plethora of reasons: getting the news, gaining insight into the […]

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