A NON-DESIGNER’S GUIDE TO PICKING & PAIRING FONTS

If you’re not a graphic designer or at least working in a creative field where you make written or visual content, probably not. But what do you do when life forces you to think about fonts? The ability to choose and pair fonts comes in handy in situations like making cards, resumes, essays, invitations and […]

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The Benefit of Hashtags Across Social Media Platforms

To hashtag or not to hashtag? When it comes to driving traffic to your social media pages, hashtags are the way to increase views, followers, shares and likes. Hashtags take your content to the next level and are the key to making your content discoverable to a captive audience. You might not think that adding […]

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Understanding & Using Google Analytics 4 Blog Series: Best Practices & Next Steps for Businesses

As we conclude our blog series on analytics best practices and Google Analytics 4 (GA4), let’s recap the key concepts discussed and outline the best practices for leveraging GA4’s capabilities. We have explored the impact of analytics on decision-making, the enhancements brought by GA4, and its applications in predictive insights, privacy compliance, cross-device tracking, Google […]

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Understanding & Using Google Analytics 4 Blog Series: Maximizing Advertising Impact: Enhanced Google Ads Integration with GA4

The integration between Google Analytics 4 (GA4) and Google Ads opens up a world of opportunities for marketers to optimize their advertising campaigns and maximize their impact. By leveraging GA4’s predictive insights and enhanced tracking capabilities, businesses can gain deeper insights into the performance of their Google Ads campaigns across web properties. In this blog, […]

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Understanding & Using Google Analytics 4 Blog Series: Unifying User Behavior: Centralized Tracking for Websites and Applications with GA4

As businesses expand their digital presence across websites and applications, understanding user behavior across these channels becomes crucial for effective decision-making. Google Analytics 4 (GA4) offers a centralized tracking solution, allowing businesses to unify and analyze user behavior seamlessly across both websites and applications. In this blog, we will explore how GA4 enables the centralization […]

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