What is Threads? How can I use it in my marketing?

Meta has officially launched ‘Instagram Threads’ this week to a flurry of activity – with over 10 million sign-ups in seven hours. Much like their introduction of Stories back in 2017 (an admitted copy of Snapchat at the time), Instagram has seized the opportunity to enter the social media vacuum that Twitter’s new CEO, Elon […]

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The Values That Drove Our Rebrand

We began the year with a nice boost to our workforce and client numbers as the result of an agency acquisition. The merger was also a perfect opportunity to take a fresh look at who we are as a company, what we stand for and believe in, and how we want to communicate the new […]

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How a Question Led to a Campaign

“Hey, Mom! What does a CEO do?”  Inspired by her daughter’s question, and realizing there were no books for children whose moms have difficult-to-explain jobs, Slice Communications CEO Cass Bailey wrote one about her job – and the first “My Mom is…” book was born.  Other titles followed, including My Mom is a CFO, …CIO, […]

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Why You Need a Brand Presence Before You Need a Brand Presence

If your leadership team is like ours, you spend a day together every quarter planning. You’re looking ahead and tracking goals, talking about your vulnerabilities, threats and opportunities. You’re putting new ideas on the table to think about how you can grow and what that growth looks like. What resources do you need – time, […]

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The AI Challenge + Spring Cleaning Your Marketing

INTRODUCTION At Slice Communications, we’re always focused on providing our clients and community with superior service. And like everyone else in the marketing/PR industry, we’re curious about how emerging artificial intelligence (AI) technology fits into what we do.  So, we decided to conduct a little experiment. We put three well known AI tools to the […]

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