Communicating with the Media Amid COVID-19

Right now, there are a lot of reporters looking for different ways to cover COVID-19 and all of the related economic, health and mental health crises associated with it. This means it will be the first time many companies’ CEOs and spokespeople will be doing media interviews. When preparing for interviews, the first step is […]

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Media Consumption During COVID-19

Schools are closed, colleges are moving to online learning, essential employees are working overtime, and many people are adjusting to working remotely. Whether you decide to view the COVID-19 pandemic as an opportunity to reflect and reset, or as an impediment to normal life, it’s disrupting our routines in a major way.   One thing is […]

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So You Missed Your Big Trade Show

Due to the rapid spread of coronavirus or COVID-19, many industry associations have canceled their annual trade shows and conferences. While safety is everyone’s top priority, this also poses a big problem for companies who rely on those events to meet with customers, strategic partners, distributors, and potential customers.  Deals get done, products get demoed, […]

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It’s Time to Start Posting… Carefully

Clear, consistent communication is the most important response to any crisis situation.  In these days, where many people are quarantined or working from home for safety reasons, there is a huge opportunity to share information effectively using social media.   We haven’t seen any specific data just yet, but it’s highly likely that usage of Facebook, […]

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It’s Time to Get Your Email List in Shape

One of the realities of COVID-19 is that many of us will have to rely on email as a primary method of communication for the foreseeable future.  However, most companies do not have the email infrastructure to do this well. Here are some best practices to put in place right away to ensure that you […]

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