By: Anika Edrei Why is it important to have a good Project Manager? 1. You’ll never be left in the dark! 2. Projects will be delivered on time and on budget – and if they fall behind, you’ll be proactively informed! 3. Risks will be mitigated and proactively managed. 4. Your marketing team will be […]
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Staying a step ahead of the trends is important in the advertising industry. A keen eye can give you a leg up. To grab the attention of their target audiences, advertisers need to stay agile as consumer behavior and technology change. From virtual reality advertising to interactive commercials, there’s a lot to look forward to […]
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In July of 2023, Threads was introduced. While the app felt similar to other platforms like X, it felt foreign in several other ways. Many flocked to Threads, put out a few posts, got confused, and then vanished. Many did that but then actually came back, tried some new tactics, and saw growth. It was […]
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Experimentation in marketing couldn’t be more important! If you want to get attention, you have to stand out from the crowd. To get a new reaction from your audience, you have to surprise them with an approach designed to elicit a different response. In his book The Creative Act: A Way of Being, iconic record […]
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In 2002, author Rosalind Wiseman wrote a book for parents to help navigate the world of teenage girl friendships, relationships, and behaviors titled Queen Bees and Wannabes. In 2004, the film Mean Girls was born. This screenplay was written by actress and comedian Tina Fey after reading Wiseman’s book and seeing the potential for a film. Mean Girls would end […]
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