By: Sara McGovern Experimentation in marketing couldn’t be more important! If you want to get attention, you have to stand out from the crowd. To get a new reaction from your audience, you have to surprise them with an approach designed to elicit a different response. Slice Communications embraces a philosophy of innovation and openness […]
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When using content marketing to grow your business, attention is the key currency. Slice’s founder & CEO, Cassandra M. Bailey, and CSO, Dana M. Schmidt would certainly know; they didn’t just write the book on attention, they wrote two! In Pay Attention! How to Get, Keep, and Use Attention to Grow Your Business, our two leading […]
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Whether you’re a sports fan or not, it can be agreed that Super Bowl Sunday is the most expertly crafted American pastime. Not a single audience is left unfed when a perfectly seasoned dish packed with a savory game, a sweet halftime show, peppered with flavorful ads is served. At Slice, we love the seasoning. […]
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Since its launch in 2020, TikTok has evolved from a platform mainly known for dance challenges and beauty tutorials to a versatile platform that offers a wide range of content, including information and trends. TikTok provides viewers with visual and step-by-step tutorials, travel details, and ASMR cleaning videos. The app has gained immense popularity among […]
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By: Kelly Morrin Being born and raised in Philadelphia means a lot of things…it means that you’ve had your fair share of Wawa hoagies, you hate being asked where your favorite cheesesteak is from, and you probably have a pretty mouthy accent which local legend Tina Fey has masterfully captured in several SNL skits. Although […]
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