What Starbucks Did Right

There’s a golden rule in crisis communications: “Validate concern and show action.” It’s one of the core principles I was taught as a PR professional, and it is truer today than it has ever been before. Thanks to social media, smartphones, and the overall proliferation of media, it is almost impossible to cover up bad […]

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Mark Zuckerberg Chooses a Noun

At Slice, we’ve recently embraced how the renowned Harvard business professor Michael Porter describes strategy, “Strategy is about making choices, trade-offs.” In his recent testimony before the House Energy and Commerce Committee, Facebook CEO Mark Zuckerberg was asked to do just that: he had to choose a noun to define the expansive company he runs. […]

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5 Questions with Lindsay Patton-Carson

Lindsay Patton-Carson: Vice President, Customer Engagement of PiperWai Natural Deodorant As the VP of Customer Engagement, Lindsay Patton-Carson cultivates the brand voice behind PiperWai Natural Deodorant. We caught up with how she injects her personal sense of humor and turns it into the social voice that connects with customers. Where does your brand’s sense of […]

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The Importance of Net Neutrality For Small Business Owners, Startups, and Entrepreneurs

What Small Business Owners, Startups, and Entrepreneurs need to know about the future of our open Internet and how it could affect day-to-day work. What is Net Neutrality? Net Neutrality is the idea that your access to the Internet either your cable Internet connection or your wireless LTE Internet connection. However, you are receiving information […]

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How Writing is Key in Business and Why Millennials Struggle With It

On average managers at a business spend three months each year writing. 80% of managers say their employees need to improve their writing skills. Although, most employees believe their writing skills are much better than what their managers think. So where is the problem? Precise Content Today everyone loves to include exactly what they are […]

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