What’s Your Point of View? The Key Relationship Between Perspective and Marketing

The trifecta of marketing communications is more important now than ever. As people around the world shift in their priorities, creating or updating your company’s positioning statement, point of view, and supporting messages will help show others both your reaction to the current economic situation and where you stand on important social issues. Utilizing these […]

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The Hidden Potential of Positioning Statements in Marketing Campaigns

When it comes to conveying the messages your company wants to associate with its brand, the trifecta of a point of view, positioning statements, and supporting messages serve as the main tools that will underpin this primary goal. Using these tools will both effectively and clearly accomplish the primary task of communication with a heightened […]

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Getting To Know Your Customer

Central to the duties of the marketer is understanding the customer. Without knowing your customer’s pain points, behaviors, and wants, there is little chance that your marketing efforts will be successful. The fallout of the Coronavirus pandemic has changed everyone’s priorities: People who may have been inclined to spend more discretionary income or seek out […]

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Marketing Your Business During the Facebook Ad Boycott

Now that we’re more than halfway through 2020, we’ve come to expect curveballs every step of the way. Most recently, we’ve been navigating the ever-growing trend of #DeleteFacebook, as many claim, the social media platform has used its advertising software to promote hate, bigotry, racism, and violence. Here, we take a look at how some […]

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Top Cost-Effective Small Business Tools To Save Costs During The Pandemic

This blog was written by our friends over at SendX. It seems like a lifetime since this pandemic turned our lives upside down. It’s a calculated prediction that almost 30% of the population will be affected by COVID-19. You might have already read the news about how industry giants and top businesses are telling their […]

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