Will TikTok be The Next Google?

Since its launch in 2020, TikTok has evolved from a platform mainly known for dance challenges and beauty tutorials to a versatile platform that offers a wide range of content, including information and trends. TikTok provides viewers with visual and step-by-step tutorials, travel details, and ASMR cleaning videos. The app has gained immense popularity among […]

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Social Bowl 2024: Taylor, Ads & Conspiracy Theories

By: Kelly Morrin Being born and raised in Philadelphia means a lot of things…it means that you’ve had your fair share of Wawa hoagies, you hate being asked where your favorite cheesesteak is from, and you probably have a pretty mouthy accent which local legend Tina Fey has masterfully captured in several SNL skits. Although […]

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“Toying” with History at Lincoln University | Slice Experimentation Series

By: Catarina Carvalho & Tony Sadowski Experimentation in marketing couldn’t be more important! If you want to get attention, you have to stand out from the crowd. To get a new reaction from your audience, you have to surprise them with an approach designed to elicit a different response. Slice Communications embraces a philosophy of […]

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Webinar: Mastering Attention With Cassandra Bailey: A Proven Model for Marketers

The competition for attention on social media, podcasts, TV, and other platforms can make it difficult to stand out and attract your target audience. In this insightful webinar, Slice CEO and marketing expert Cassandra Bailey will delve into her book, Pay Attention!: How to Get, Keep, and Use Attention to Grow Your Business. Cassandra will […]

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Celebrating One Year of the “New” Slice!

By: Tony Sadowski You don’t often get a second chance to make a first impression, but a company merger paired with a complete organizational restructure and rebrand certainly comes close! Slice Communications was founded in 2008 with a simple promise we still offer clients today: getting people to pay attention.  Attention is currency, and Slice’s […]

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