Measuring Marketing: How Accurate Metrics Can Maximize Potential

Getting back to basics is important for marketers at the moment. As the economy begins to reopen, looking back to the time-proven fundamentals will reveal tools that will help guarantee the future soundness of your marketing communications efforts and strategies. Amongst the many fundamentals that can help you readjust, marketing metrics serve as one of […]

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Starting Your Influencer Marketing Plan

Social media has evolved a great deal over the last decade to become a leading marketing channel, with major brands investing millions of dollars into promoting their own posts and content. But in the last few years, we’ve also seen brands invest in other people’s posts and content, as influencer marketing has become an increasingly […]

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How to Build Your Message and Reach Your Audience for Non-Profits

Proper messaging is essential for success in non-profit organizations. Regardless of the cause, the message needs to be clear and concise to entice your audience, cultivate necessary donors and volunteers, and attract positive media coverage. The practice of public relations is vital to successfully promoting all non-profit organizations. Developing Your Nonprofit’s Message The first and […]

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Simplifying Email Marketing

So… What is email marketing? We all recognize the importance of gaining attention for our companies whether that be through media coverage, or having a strong social media presence, but have you ever considered email marketing? According to Campaign Monitor, email marketing has had the highest ROI for marketers for the past 10 years, generating […]

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How to Create an Email List for Your Business

One big question for marketers at the moment is how to effectively reopen in the economy without wasting resources. Returning to the basics of marketing is a solid first step for many with this question, and one of the most time-tested and consistent first steps is to create an email list by consolidating and organizing […]

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