How to Promote a Webinar Effectively During Quarantine

During the COVID-19 pandemic, many people are using their time at home to develop themselves professionally and learn new things. For many, that means signing up for informational webinars. This is an opportunity for thought leaders to share the best practices of their trade, to engage with their audience, and to add some professional value […]

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Interview with Brittany Connor, Terrain Cafe + Terrain Events

During today’s uncertain times, marketing and communications pros are being forced to operate through previously uncharted waters. To learn more about navigating this situation, we’ve interviewed communications experts across industries. This interview is with Brittany Connor, the Promotions and Marketing Director for Terrain Cafe + Terrain Events, under URBN. What do you think has been your […]

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Interview with Laurie Roma, Universal Health Services, Inc.

During today’s uncertain times, marketing and communications pros are being forced to operate through previously uncharted waters. To learn more about navigating this situation, we’ve interviewed communications experts across industries. This interview is with Laurie Roma, Senior Manager, Social Media for Universal Health Services, Inc., one of the nation’s largest providers of hospital and healthcare services. […]

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Interview with Amy Sitnick, Greenphire

During today’s uncertain times, marketing and communications pros are being forced to operate through previously uncharted waters. To learn more about navigating this situation, we’ve interviewed communications experts across industries. This interview is with Amy Sitnick, the Vice President, Marketing for Greenphire, a financial automation process company that works with life sciences research. What has been […]

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The Importance of Revisiting Your Employee Social Media Policy

I’ve been thinking quite a bit lately about companies’ social media policies, especially as they have many of their employees (if not all), working remotely from home. That means they have more time to access social media channels like Facebook, Twitter, Instagram, Pinterest, LinkedIn, TikTok, YouTube, you name it. We are seeing usage increase, which […]

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