Webinar: Mastering Attention With Cassandra Bailey: A Proven Model for Marketers
The competition for attention on social media, podcasts, TV, and other platforms can make it difficult to stand out and attract your target audience. In this insightful webinar, Slice CEO and marketing expert Cassandra Bailey will delve into her book, Pay Attention!: How to Get, Keep, and Use Attention to Grow Your Business. Cassandra will guide you through a step-by-step process that unveils the secrets to getting, keeping, and effectively using attention for your business or nonprofit.
About Pay Attention!
Getting, keeping, and using attention is daunting. Cassandra Bailey and co-author Dana Schmidt simplify it with a straightforward model. Together, they’ve identified five types of attention, six potential audiences, three parts of messaging, five kinds of content, four bridges to move people, and a surround sound approach to tie it all together. This comprehensive book shares a model that provides a clear roadmap for any brand to secure sustained attention from the people who matter most.
Here’s what to expect at the webinar:
- Exploring the Attention Model: Understand the five crucial types of attention and how they can transform your marketing strategy.
- Audience Identification: Learn how to pinpoint your target audience among the six potential segments, ensuring your efforts are laser-focused.
- Messaging Mastery: Explore the three essential components of messaging that resonate with your audience and leave a lasting impression.
- Content Creation: Discover the five types of content that will captivate your audience and keep them engaged.
- Bridging the Gap: Navigate the four bridges that move people from awareness to action.
- Surround Sound Strategy: Learn how to implement a surround-sound approach to create a cohesive and compelling brand presence.
Learn to get the attention your business deserves. Register today!
Webinar Details:
Date: Wednesday, February 14, 2024
Time: 12:30PM – 2PM (including Q&A session)
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About Cassandra Bailey:
As the CEO of Slice Communications and a veteran in marketing communications for over 20 years, Cass is a thought leader in integrated public relations, social media, and email marketing efforts. Her extensive experience has earned her recognition in various media outlets and industry associations. Don’t miss the chance to hear her insights.
