How to Build Your Message and Reach Your Audience for Non-Profits

Proper messaging is essential for success in non-profit organizations. Regardless of the cause, the message needs to be clear and concise to entice your audience, cultivate necessary donors and volunteers, and attract positive media coverage. The practice of public relations is vital to successfully promoting all non-profit organizations. Developing Your Nonprofit’s Message The first and […]

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The Power of Public Relations in Marketing

One core pillar of marketing is media. How the media perceives your company and product will influence the success of your marketing strategy, as it is through the media that people not only learn about a company but create an image of that company in their mind that will stick with them throughout their business […]

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Communicating with the Media Amid COVID-19

Right now, there are a lot of reporters looking for different ways to cover COVID-19 and all of the related economic, health and mental health crises associated with it. This means it will be the first time many companies’ CEOs and spokespeople will be doing media interviews. When preparing for interviews, the first step is […]

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Navigating Through the Age of the Influencer

Reprinted from the Hotel Business Review with permission from www.HotelExecutive.com The days of traditional advertising have long been over and like it or not, we are currently living through the Age of the Influencer. Since 2010, there has been a drastic rise in the practice of working with individuals and organizations with significant followings on […]

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What You Need to Know About Doing a Radio Interview

We believe that your job as a spokesperson in an interview is not just to answer questions – it is to deliver your most important strategic messages.  There is no media where that is harder than radio. Research by Albert T. Mehrabian from the University of California shows us that how you look communicates a […]

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