In their analysis of Diverse Voices, The Institute for PR found that minority group success stories in the United States maintain a strong emphasis on how individual accomplishments impact their success, but their corresponding campaigns imply that it only takes hard work and dedication to achieve a goal despite these inequalities. Developing an effective PR […]
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Many companies want to get their name out into the industry or have a great story to pitch to the media, but are not sure how to get started. Navigating public relations can be tough and time-consuming, but it does not have to be. Here are 5 tips you can start implementing today to help […]
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A communication strategy with proper messaging is essential for success in non-profit organizations. Regardless of the cause, the message needs to be clear and concise to entice your audience, cultivate necessary donors and volunteers, and attract positive media coverage. The practice of public relations is vital to successfully promoting all non-profit organizations. Developing Your Nonprofit’s […]
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One core pillar of marketing is media. How the media perceives your company and product will influence the success of your PR strategy, as it is through the media that people not only learn about a company but create an image of that company in their mind that will stick with them throughout their business […]
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Right now, there are a lot of reporters looking for different ways to cover COVID-19 and all of the related economic, health and mental health crises associated with it. This means it will be the first time many companies’ CEOs and spokespeople will be doing media interviews. When preparing for interviews, the first step is […]
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