We believe that your job as a spokesperson in an interview is not just to answer questions – it is to deliver your most important strategic messages. There is no media where that is harder than radio. Research by Albert T. Mehrabian from the University of California shows us that how you look communicates a […]
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Pitching is one of the most important roles of any public relations professional but does the perfect pitch, one that can guarantee you a media placement, exist? The answer is both yes and no. The answer is no because there is no one uniform pitch that will guarantee you a placement across the board 100% […]
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Congratulations! You’ve earned a media placement – this is the single most credible and trustworthy marketing material you have to showcase your brand. But bear in mind: a media placement itself is only as good as the scope of people who eventually see it. On this note, it’s time to make sure everyone who should know […]
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At Slice, we always say that “different is better than better.” If we had to guess, we’d say the marketing team behind Deadpool 2 agreed. The movie franchise is best known for its bolder, brasher take on a superhero story, so it’s no surprise that they stepped outside the box when it came to marketing […]
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There’s a golden rule in crisis communications: “Validate concern and show action.” It’s one of the core principles I was taught as a PR professional, and it is truer today than it has ever been before. Thanks to social media, smartphones, and the overall proliferation of media, it is almost impossible to cover up bad […]
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