Press Releases and What Not to Do With Them

Congratulations, you have a press release! Now, where is Anderson Cooper’s email address – it has to go out today! Whoa, wait a second! Put the brakes on. Yes, there might be pressure from a CEO, and yes, the your press announcement might be extremely timely, but the “getting it out to get it out” […]

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A Perfect Marriage: How to Make PR and Social Media Work Together

At their core, PR and social media share the same goal: Creating communication between an organization and the people it hopes to influence. So, it goes without saying that the two should be working together, not in silos. Whether you’re responsible for both, or your agency has dedicated departments, it pays to understand how the […]

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