There’s a golden rule in crisis communications: “Validate concern and show action.” It’s one of the core principles I was taught as a PR professional, and it is truer today than it has ever been before. Thanks to social media, smartphones, and the overall proliferation of media, it is almost impossible to cover up bad […]
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Congratulations, you have a press release! Now, where is Anderson Cooper’s email address – it has to go out today! Whoa, wait a second! Put the brakes on. Yes, there might be pressure from a CEO, and yes, the your press announcement might be extremely timely, but the “getting it out to get it out” […]
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At their core, PR and social media share the same goal: Creating communication between an organization and the people it hopes to influence. So, it goes without saying that the two should be working together, not in silos. Whether you’re responsible for both, or your agency has dedicated departments, it pays to understand how the […]
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